Substantive writing, not content marketing.
A smaller number of pieces on what actually changes in UK search and AI visibility — written by me, for the kind of buyer who already knows the basics.
Recent insights.
The most recent pieces, newest first.
B2B SEO: the buyer journey that doesn't end on Google
Most B2B SEO advice is written as if Google is the whole game. It isn't, and it hasn't been for at least three years. The B2B buyer journey for a considered-purchase software produ…
Read insightThe Perplexity factor: why source-cited AI search matters more in 2027
ChatGPT has the users. Google AI Overviews has the placement. But the AI search platform UK consultants should be paying more attention to than they currently are is Perplexity —…
Read insightFinancial services SEO: writing for compliance reviewers AND for clients
Financial services content has a unique problem: it has to survive two reviewers — the compliance officer and the prospective client — whose criteria for “good” are essenti…
Read insightEstate agents and Google: why independent agencies lose to corporate aggregators
Independent estate agents in the UK have been losing organic search ground to Rightmove, Zoopla and a few corporate chains for the better part of a decade. The reasons aren't myste…
Read insightSEO for private clinics: competing locally without breaching ASA guidelines
Private healthcare in the UK has a search problem most other sectors don't: the marketing you can do is constrained by the Advertising Standards Authority's CAP Code on what you ca…
Read insightSchema markup for AI search: the parts that actually move the needle
Schema markup is one of those topics that's either treated as a magic ranking trick (it isn't) or dismissed as plumbing nobody needs to think about (also wrong). The honest positio…
Read insightThree threads of writing.
Group the posts by what you actually came here to read about.
AI search
The discovery surface that's actually growing for premium B2B. Increasing share of UK buyers ask ChatGPT, Perplexity, Gemini or Google AI Overviews before they ever open Google. These posts cover how to be cited where it matters — and what's changed in the past twelve months.
Senior SEO
How SEO actually works at the level UK buyers in regulated sectors care about. Less tactical, more commercial. Audit logic, retainer cadence, what's worth doing and what isn't.
Sector deep-dives
Each sector — law, healthcare, estate agents, financial services, B2B — has its own SEO realities. These posts go deep on what makes one sector different from the next, and what to do about it.
- → Five SEO mistakes I see on UK law firm websites
- → SEO for private clinics: competing locally without breaching ASA guidelines
- → Financial services SEO: writing for compliance reviewers AND for clients
- → Estate agents and Google: why independent agencies lose to corporate aggregators
- → B2B SEO: the buyer journey that doesn't end on Google
What I publish here.
Less often than a typical agency blog. More useful when it lands.
How UK search is actually shifting
Real, observed changes in Google, Maps and AI search visibility — not press-release rewrites. My read on what it means for the sectors I work in.
Sector commentary
What’s working right now for UK law firms, private clinics, estate agents, financial services and B2B services. Sector-anchored, no fluff.
The work, in the open
How specific engagements run — anonymised where it has to be, named where the client agrees. What worked, what didn’t, what I’d do differently.
What clients actually say.
Real reviews from firms I have worked with. 4.8 out of 5 across Google, Facebook and Yell.
“Extremely helpful would highly recommend for SEO services, my business ranking went up, and more customers started calling.”
“We have been working with Gregg for a few months now — he is really actively trying to increase our profile on Google. We always find him easily contactable and approachable.”
Want to talk before the next piece publishes?
Thirty minutes. No pitch deck. I’ll tell you honestly whether I can help.