Content Strategy for UK law firms.
Content strategy that respects the SRA Code of Conduct and is built for both AI Overview citation and long-tail organic ranking. Practice area pillar pages, FAQ content, partner-bylined thought leadership, citable statistics. The content patterns AI Overviews and Perplexity surface most often.
SRA-compliant content strategy for UK law firms. Built for AI Overviews and topical authority.
SRA-aware content is the only kind that works long term
Generic agency content breaches Rule 8.8 on specialist claims, testimonials and outcomes. Not optional.
AI Overview citation requires structured content
Clear headings, citable stats, named author with credentials, FAQ schema. Not just keyword density.
Topical authority is how regional firms win
Depth across a practice area beats breadth across many. Compounding wins go to firms with proper pillar structure.
What this engagement actually does.
Content audit and gap analysis
What content you have, what is missing, what is diluted, where AI Overview opportunity sits.
Practice area pillar page architecture
Properly structured pillar pages for each priority practice area with supporting article hubs.
Editorial calendar and brief library
Monthly content briefs prioritised by commercial impact and AI Overview opportunity.
SRA-compliance review process
Every piece of content reviewed against Rule 8.8, Transparency Rules and specialist claim rules before publication.
AI Overview citation programme
Structuring content (headings, stats, schema, author credentials) for AI Overview extraction.
Partner-bylined thought leadership
Named partner content with proper credentials. AI assistants weight this heavily for legal content.
Content Strategy FAQs.
FAQ 1Can you write the content for us?
Yes — with proper input from your fee earners. Pure ghostwriting reads like ghostwriting. The model that works: 20-minute partner interview, drafted by me, partner reviews and approves.
FAQ 2How much content do we need?
Depth over volume. Three to five properly built pillar pages per practice area outperform 50 thin articles.
FAQ 3What about AI-generated content?
SRA requires qualified person review of all AI-generated content before publication. I respect that. AI-assisted research is fine; AI-generated content shipped without solicitor review is not.
FAQ 4How long before content lifts rankings?
Three to six months for compounding gains. Faster for AI Overview citation if content is genuinely strong.
FAQ 5What does it cost?
Usually part of a retainer. Standalone content strategy projects available.
Want to discuss Content Strategy for your firm?
Book a 30-minute intro call. Or commission the SRA-Compliant AI Visibility Audit and get a formal picture of where this service would deliver the most value.