Twenty-five years in search. Since 2020, working exclusively with UK law firms and solicitors. The credentials below are the ones that matter: verifiable, public and current. No padding.
“Gregg actually delivers the goods and he does so extremely quickly and at the highest quality.”
Paul Kearney, owner, Kearney Law Group
The short version.
Started in search in 2001, when SEO was still mostly link directories and keyword stuffing, and spent most of the next two decades leading digital marketing in-house.
Went independent in 2020 and now work exclusively with UK law firms and solicitors, where SRA regulatory fluency, UK legal search behaviour and AI search disruption make senior, specialised work worth paying for.
Three published studies of UK legal search: the AI Overview Citation Study, the UK Law Firm SEO Benchmark and the UK Law Firm AI Visibility Report.
The most useful credentials in independent consulting are the ones the buyer can verify in 60 seconds: LinkedIn, the SRA register, public talks, published research, real clients willing to take a reference call.
The SRA-aware AI visibility framework underpinning every engagement.
Every piece of content, schema, GBP optimisation and AI-facing copy is filtered against SRA Code of Conduct and Transparency Rules. The SRA’s 2026 warning notice on AI is built into the framework, not retrofitted.
Structured methodology for being cited and recommended by ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini and Copilot. Built from primary research into how each platform sources UK legal recommendations.
Eight distinct buyer journey maps for the eight practice areas covered. Each one mapped to its actual search behaviour, intent variations and conversion patterns. Not generic legal SEO.
No surprises. No tool snobbery.
Ahrefs, Semrush, Screaming Frog, Sitebulb, Lumar. Local Falcon and Whitespark for local SEO. ContentKing for change monitoring. Direct Search Console and Bing Webmaster Tools access throughout.
ChatGPT Pro, Claude Pro, Perplexity Pro, Gemini Advanced, Copilot Pro. AI visibility tracking via custom scripts and AthenaHQ. Direct platform testing: no proxy data.
GA4, Looker Studio, Search Console. Custom monthly partner-readable reports. No vanity dashboards. Direct CSV export for any data point a partner asks about.
Independent studies into UK law firm AI visibility and legal search behaviour, published openly on the Research hub.
Regular published commentary on UK legal SEO and AI search visibility: practical articles for law firm decision-makers in the Insights hub.
Rated 4.8 on Google across 33 reviews. Clients willing to take direct partner-to-partner reference calls. Cited in trade press and AI assistant responses for UK legal SEO queries. Listed on the Law Society Gazette.
Professional indemnity insurance in place. Certificate available on request. Cover sized appropriately for the engagement value.
UK GDPR compliant. No client data leaves UK servers without explicit consent. A DPA tailored to your firm on request. No subcontractors, no offshore data processing.
Standard engagement letter shared up front. Either party can exit with 30 days’ notice. There is no minimum term. No long lock-ins, no auto-renewal traps.
Reference calls with current clients are available after the intro call. Insurance, DPA and engagement letter samples on request.