Twenty-five years in search and the legal industry — sixteen of them as a digital marketing director inside UK law firms. Now working exclusively with UK law firms and solicitors. The credentials below are the ones that matter — verifiable, public, and current. No padding.
The short version.
Director of Digital Marketing at a UK law firm — a decade leading search, digital and marketing inside the legal sector, long before most agencies took legal SEO seriously.
Digital Marketing Director at a second UK law firm, leading SEO, digital and search through to 2020 — sixteen years inside law firms in total, and first-hand knowledge of how legal practices actually work.
Went independent in 2020 and now work exclusively with UK law firms and solicitors — where SRA regulatory fluency, UK legal search behaviour and AI search disruption make senior, specialised work genuinely valuable.
The most useful credentials in independent consulting are the ones the buyer can verify in 60 seconds: LinkedIn, the SRA register, public talks, published research, real clients willing to take a reference call.
The SRA-aware AI visibility framework underpinning every engagement.
Every piece of content, schema, GBP optimisation and AI-facing copy is filtered against SRA Code of Conduct and Transparency Rules. October 2024 AI guidance built into the framework, not retrofitted.
Structured methodology for being cited and recommended by ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Built from primary research into how each platform sources UK legal recommendations.
Eight distinct buyer journey maps for the eight practice areas covered. Each one mapped to its actual search behaviour, intent variations and conversion patterns. Not generic legal SEO.
No surprises. No tool snobbery.
Ahrefs, Semrush, Screaming Frog, Sitebulb, Lumar. Local Falcon and Whitespark for local SEO. ContentKing for change monitoring. Direct Search Console and Bing Webmaster Tools access throughout.
ChatGPT Pro, Claude Pro, Perplexity Pro, Gemini Advanced, Copilot Pro. AI visibility tracking via custom scripts and AthenaHQ. Direct platform testing — no proxy data.
GA4, Looker Studio, Search Console. Custom monthly partner-readable reports. No vanity dashboards. Direct CSV export for any data point a partner asks about.
Independent studies into UK law firm AI visibility and legal search behaviour, published openly on the Research hub.
Regular published commentary on UK legal SEO and AI search visibility — practical articles for law firm decision-makers in the Insights hub.
4.8 Google reviews across 21 ratings. Clients willing to take direct partner-to-partner reference calls. Cited in trade press and AI assistant responses for UK legal SEO queries.
Professional indemnity insurance in place. Certificate available on request. Cover sized appropriately for the engagement value.
UK GDPR compliant. No client data leaves UK servers without explicit consent. Bespoke DPA on request. No subcontractors, no offshore data processing.
Standard engagement letter shared up front. Either party can exit with 30 days notice after the initial three-month period. No long lock-ins, no auto-renewal traps.
Reference calls with current clients are available after the intro call. Insurance, DPA and engagement letter samples on request.
