Pricing. Quoted per firm. Always.
Every law firm I work with is quoted individually. Fees depend on firm size, practice area depth, current visibility position and engagement scope. I don’t publish rate cards because no two firms need the same engagement — and the firms who’d be a good fit for the work don’t choose consultants by sticker price.
Three ways to work together. One fee per firm.
Most engagements take one of three shapes. The shape that suits your firm depends on where you currently sit and what you’re trying to move.
SRA-Compliant AI Visibility Audit
A one-off fixed-fee audit. Nine sections, 14-day turnaround, 60-minute walkthrough call. No retainer commitment. Many firms start here before deciding whether the ongoing work is worth it.
Monthly senior retainer
Senior SEO and AI search visibility work, done by me, on your live site, every month. Six to twelve month engagements, no long-tail lock-ins. The shape most firms settle into.
Quarterly senior advisory
Lighter touch. Strategic input four times a year for in-house teams that have the capacity to execute but want senior direction. Usually a step-down from a full retainer once your team has built capability.
What actually moves the fee.
Four variables determine where in the range a quote sits. I don’t quote without an intro call because none of them can be guessed accurately from a website alone.
- 01Firm size and structureNumber of fee earners, locations, partner structure, COLP arrangements, in-house marketing capability. Larger firms with more complex sign-off chains take more time per piece of work.
- 02Practice area depthHow many priority practice areas, and how distinct they are. A firm wanting SEO across private client, family law and commercial property has a meaningfully different workload than a single-practice-area firm.
- 03Current visibility positionWhere the firm currently sits on SEO and AI search. Firms with strong existing foundations need less remedial work and can compound faster. Firms with deeper problems need more foundation work in the first quarter.
- 04Ambition and scopeHow aggressive the goals are, how much of the work the firm wants me to do directly versus brief out, and how much of the senior advisory time you want to use.
The firms that get the best results from this consultancy aren’t the ones optimising for the lowest monthly fee. They’re the ones who understand that senior input on a small number of accounts is worth what it costs — and act accordingly.
Premium consultancy. Not agency, not advisory.
Three honest reference points.
Above mid-tier legal SEO agencies
Most legal SEO agencies bill between £1,500 and £5,000 per month. The work is largely junior-led, templated, and indifferent to the SRA Code of Conduct. My fees sit meaningfully above this range because the work is done by a senior consultant directly, and is SRA-aware throughout.
Below Big Four and Magic Circle
The other end of the market — Big Four professional services advisory, or the Magic Circle’s in-house marketing operations. My fees sit meaningfully below this end because I’m one person without the overhead of a global firm.
If price is the deciding factor
The firms that get the best results are not the ones optimising for the lowest monthly fee. If your decision will be made primarily on price, an agency at half my rate is a better fit for your firm than I am. No hard feelings.
What the fee always covers.
No matter which of the three shapes you choose, the same things are always included in the fee.
The senior consultant doing the work
Me, directly. Not delegated. Not subcontracted. Not an account manager. That’s the entire point of the model.
SRA-aware copy and recommendations
Every piece of work respects Rule 8.8, the Transparency Rules, and the October 2024 AI content clarification. No surcharges for compliance work.
Plain-English reporting
Partner-readable monthly reporting included. No 200-tab spreadsheets. No 40-page PDF nobody reads. What we shipped, what moved, what’s next.
Tell me about your firm. Get a quote within 48 hours.
Book a 30-minute intro call. I’ll send a written quote within 48 hours of the call — or an honest “this isn’t a fit, here’s why”.