I’m building this practice selectively, so rather than dress up a thin portfolio, here is an honest picture of what a Gregg King engagement targets — and how you can verify the approach before you commit. The scenarios below are illustrative of the work and the outcomes it aims for. As named, permissioned client results become available, they will appear here.
Three honest reasons.
A premium, trust-led practice is worth more with one honest “here is what I target” than with figures you cannot stand behind. You will not find fabricated numbers or borrowed logos here.
Solicitors value discretion, and a published win tells competitors exactly what is working. When named results are appropriate and permissioned, they will be added — not before.
Instead of unverifiable claims, I’d rather show real, checkable evidence: a sample audit and report, live search and AI results, and a reference conversation where a current client is willing.
Representative scenarios — the kind of outcome the approach is built to achieve, not claimed past results.
The brief a firm like this brings: a strong offline reputation but weak online visibility, and a practice area — say commercial property — they want to scale.
The work: full audit, Google Business Profile across offices, practice-area pillar content, schema, and an AI citation programme.
What success looks like: moving from page-three obscurity to local-pack presence on priority terms, steady growth in qualified enquiries, and being cited by AI assistants for the firm’s core queries — typically over 6–12 months.
The brief: an established family-law specialist losing ground to a national brand spending heavily on paid search.
The work: family-law pillar content, GBP optimisation, a compliant review programme, schema, and AI-assistant testing across the major platforms.
What success looks like: leading the local pack for core family-law terms, being named by AI assistants for divorce-solicitor recommendations locally, and reducing reliance on expensive paid search.
The brief: a Cardiff commercial firm wanting to compete on Welsh-language commercial and corporate work — a market most firms ignore.
The work: bilingual SEO infrastructure, Welsh-language pillar content, a separate local strategy for Welsh-language queries, and schema with hreflang.
What success looks like: visibility for Welsh-language commercial queries with little prior competition, more bilingual enquiries, and becoming the AI default for that niche.
I’d rather show you what I’m aiming for and how to verify me than parade numbers you cannot check. Honesty is the premium signal — especially for a law firm.
An anonymised sample of the AI Visibility Audit and a sample monthly report are shareable on request. You see exactly what you would receive.
I can walk you through live Google, Maps and AI-assistant results for the markets and queries that matter to you, so you judge the visibility yourself.
Where a current client is willing, I’ll arrange a candid, partner-to-partner reference call in a non-competing market.
Book a 30-minute intro call. We’ll talk through your firm and your market, and I’ll show you the sample audit, live results, and — where possible — a reference call.
