Senior, SRA-aware SEO and AI search visibility services for UK law firms. Most engagements pair the SRA-Compliant AI Visibility Audit with the monthly retainer, then add one or two specialist focuses depending on what the firm actually needs. All done by me personally on your live site, on a selective basis.
Almost every UK law firm engagement starts with the audit, settles into the monthly retainer, and treats AI search visibility as core rather than optional.
The right starting point for almost every firm. Nine-section audit across SEO, AI search, SRA register, local pack, schema, reviews, citations, content and technical. Fourteen-day turnaround.
The monthly retainer. Senior, SRA-aware SEO done by me on your live site every month. Strategy, on-page, content, links, reporting. Six to twelve month engagements.
Get your firm cited and recommended across ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. 77% of UK legal queries now trigger AI Overviews. The new top of the funnel.
Most law firms don’t need eleven services at once. They need the right two or three, properly sequenced, done by a senior consultant who understands the SRA Code of Conduct. The audit tells you which.
Eight specialist services that complement the audit, retainer and AI visibility work. Each can sit inside the retainer or be commissioned as a standalone project.
Google Maps, local pack, citations, reviews and Google Business Profile. The work that wins instructions from clients searching in your town.
A narrower SEO-only audit covering technical, content, local, schema and competitive position. Without the AI search and SRA register layer of the AI Visibility Audit.
Senior monthly SEO done by me on your live site every month. Six to twelve month engagements. The shape most firms settle into after the audit.
Core Web Vitals, page speed, mobile usability, crawlability, indexation, HTTPS, schema validation. The ranking floor everything else compounds on top of.
SRA-compliant content built for AI Overview citation and topical authority. Practice area pillar pages, FAQ content, partner-bylined thought leadership.
Organization, LegalService, Person, FAQPage and Review schemas as JSON-LD. The structured signals AI assistants need to extract your firm cleanly.
Chambers and Legal 500 submissions, Lexcel and CQS visibility, targeted press placement. The authority signals AI assistants weight most heavily.
Build your firm as a coherent brand entity AI assistants and Google’s Knowledge Graph can confidently recommend. SRA register alignment, sameAs links, knowledge graph optimisation.
Most engagements take one of three shapes. The shape that suits your firm depends on where you currently sit and what you are trying to move.
The questions partners and practice managers ask most often.
No. Most firms need three to five services, properly sequenced. The audit identifies which services would deliver the most commercial value to your firm specifically. Starting with everything dilutes effort; starting with the right three or four compounds.
The AI Visibility Audit covers nine sections including AI search visibility across five platforms and SRA register cross-referencing. The Legal SEO Audit is narrower — technical, content, local and schema only, without the AI search and SRA register layer. Most firms commission the AI Visibility Audit because it includes the SEO Audit scope plus the AI dimension.
Yes. Technical SEO, Schema Markup, Content Strategy and Entity SEO can all be commissioned as standalone projects. Most firms find that bundling these inside the monthly retainer is more cost-effective and compounds faster.
Yes. Every service respects Rule 8.8 (accurate and not misleading), the Transparency Rules, the rules on specialist claims and testimonials, and the October 2024 clarification on AI-generated content review. SRA compliance is the floor, not a layer added on top.
One fixed fee for the audit, one monthly retainer fee for ongoing work, project fees for standalone specialist engagements. All quoted per firm during the intro call — pricing depends on firm size, practice area depth, current visibility position and engagement scope. See pricing approach →
Selective by design. The number of firms I take on at any one time depends on engagement depth and capacity to maintain senior input throughout. Quality does not scale by adding clients — it dilutes. If I am at capacity, you will be told honestly, with a realistic estimate of when a slot opens. I would rather turn work away than over-commit.
Book a 30-minute intro call. Or commission the SRA-Compliant AI Visibility Audit and let it tell you which services would deliver the most value.
