The SRA-Compliant AI Visibility Audit. For UK law firms.
A nine-section audit of how your firm appears across Google search, Google Maps, Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot — cross-referenced against your SRA register, ReviewSolicitors, Chambers and Legal 500 entries. Delivered as a prioritised, partner-readable action plan within 24 hours. SRA Code of Conduct Rule 8.8 compliant throughout.
Most UK law firms don’t know how AI search sees them.
Three numbers shape the opportunity — and the risk.
Of UK legal queries trigger Google AI Overviews
The highest rate of any industry vertical. Top-ranking pages take a 34.5% CTR drop when an AI Overview appears. Your existing SEO is competing against an AI summary, not just blue links.
Of UK solicitors have zero AI visibility infrastructure
TendorAI’s scan of 12,793 UK professional services firms found that 87% had invested in SEO but had no AI visibility setup. The firms that fix this gap in 2026 own a surface their competitors haven’t noticed yet.
Of UK firms have SRA register inconsistencies AI penalises
The SRA register is the single most important credibility signal AI uses to recommend a firm. If your name, address, fee earner count or practice areas differ between the register and your site, AI treats the firm as lower-trust.
The point of an audit isn’t to find every problem. It’s to find the few that matter most — ranked by what the firm actually stands to gain or lose — and tell you which ones to fix in the next 90 days.
Nine sections. One action plan.
Every audit covers the same nine sections, then prioritises findings by commercial impact for your firm’s practice areas and locations.
Google search visibility
Your firm’s organic visibility across primary keywords, practice areas and locations. Indexation, ranking positions, click-through rate, SERP feature presence, competitor share.
Google Maps and local pack
Google Business Profile completeness, local pack visibility for high-intent queries, citation consistency across local directories, review depth and recency.
AI search visibility
Where your firm currently appears across ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot — tested across your priority practice area queries. Citation share, source recognition, recommendation likelihood.
SRA register consistency
Every field on your SRA register entry cross-referenced against your website, Google Business Profile, ReviewSolicitors, Chambers and Legal 500. Inconsistencies flagged in order of AI-trust impact.
Review platform presence
ReviewSolicitors, Google reviews, Trustpilot and Yell coverage. Review depth, recency, response rate, practice area distribution. Specific to UK solicitors and what AI systems actually weight.
Directory and authority signals
Chambers, Legal 500, Lexcel, CQS and other legal directories that LLMs use as ground truth. Plus broader authority signals: backlink profile, brand mentions, news coverage.
Schema and structured data
Organization, LegalService, Person, FAQPage and Review schema audit. Whether your site is providing AI assistants with the structured signals they need to confidently recommend your firm.
Content and topical authority
Practice area page architecture, content depth, FAQ coverage, internal linking structure, AI-Overview-ready content patterns. What’s missing, what’s diluted, what’s outranking you.
Technical SEO and Core Web Vitals
Page speed, mobile usability, crawlability, indexation, HTTPS, schema validation, accessibility. Everything Google and AI crawlers care about before they consider your content.
Send your details, or book a call.
Whichever fits your week better. The form below is the quicker route — takes under a minute. I read every submission personally and reply within 24 hours.
Built for the SRA Code of Conduct from the first page.
Most SEO audits don’t reference the Code of Conduct once. That is a problem the audit fixes directly.
Every recommendation respects the Rule 8.8 requirement that publicity is accurate and not misleading. No unverified specialist claims. No comparative misleading copy. No false guarantees.
The Transparency Rules sweep is one of the nine sections. Mandatory price information, complaints procedure visibility, SRA digital badge placement, fee earner credentials — all checked.
In October 2024 the SRA clarified that all AI-generated content must be reviewed by a qualified person before publication. The audit flags any existing content that may need that review — before it costs you a regulatory letter.
Who the audit is built for — and who it isn’t.
The audit only works for the right kind of firm. Honest about which side you sit on.
The audit is built for…
- UK law firms regulated by the SRA, CLC, OISC or BSB
- Firms with 10 to 100 fee earners and meaningful practice area depth
- Partners or marketing leads who want a clear picture before committing to a retainer
- Firms that take the SRA Code of Conduct seriously and want their SEO to as well
- Firms that want to act on AI search before competitors notice the opportunity
The audit is not built for…
- Non-UK law firms — the SRA, ReviewSolicitors, Chambers and Legal 500 layer doesn’t apply
- Single-solicitor practices with no team or marketing resource to act on findings
- Firms looking for a free competitor analysis or pitch deliverable
- Firms that want a 200-tab keyword spreadsheet rather than a prioritised action plan
- Firms that aren’t prepared to act on the findings within 90 days
Free of charge. Always.
The audit is genuinely free. No charge, no hidden retainer, no obligation to engage me after delivery. The investment you make is the kickoff call and the walkthrough. The investment I make is the audit itself.
The audit covers everything
Kickoff call, all nine sections of data and analysis, the prioritised action plan, the partner-readable report, the 30-minute walkthrough call (if required), and a recording of the walkthrough you can share internally.
Implementation is separate
The audit ends with the walkthrough. If you want me to implement the recommendations, that’s a separate engagement. Many firms commission the audit, act on the quick wins internally, and bring me back for the strategic pieces.
No retainer lock-in
You don’t have to commit to ongoing work to commission the audit. Some firms take the report, act on it themselves, and never speak to me again. That’s fine. If price is the deciding factor, we’re probably not a fit anyway.
Audit FAQs.
The questions partners and practice managers ask most often before commissioning the audit.
TurnaroundHow long does the audit actually take?
24 hours from your request to delivered audit. I prioritise audit requests over almost everything else in my week. The walkthrough call is scheduled at a time that suits you, normally within a few days of delivery. If you have specific deadlines — a partner meeting, a marketing committee, a budget cycle — tell me on the kickoff call and we’ll plan around them.
What you needWhat do you need from us to start?
Read-only access to Google Search Console, Google Business Profile and Google Analytics 4 if you have them. A list of priority practice areas, locations and known competitors. Your SRA number (or LSS/LSNI registration). That’s it. If you don’t have GSC or GA4 set up, the audit still works — some sections will rely on external tools instead.
SRAIs the audit itself SRA-compliant?
Yes. Every recommendation is written to Rule 8.8 (accurate and not misleading), the Transparency Rules, and the SRA’s October 2024 guidance on AI-generated content. The audit will not recommend any tactic that breaches the Code of Conduct — even if it would rank well. Where there’s a grey area, the audit flags it explicitly so your COLP can sign off before anything ships.
EngagementDo we have to commit to a retainer afterwards?
No. The audit is designed to stand alone. Some firms take the report, action it internally, and we never work together again. Others act on the quick wins themselves and bring me back for the strategic pieces. Others move straight into a six or twelve month retainer. All three are normal. The audit is the same either way.
DifferenceHow is this different from a free SEO audit from an agency?
Three ways. First, this audit covers AI search visibility across five platforms — most agency audits don’t touch ChatGPT, Perplexity, AI Overviews, Gemini or Copilot. Second, it cross-references your SRA register against everywhere you appear online — almost no agency does this. Third, it’s free, so the time and depth aren’t gated by a pitch deck. You get the same audit a paying retainer client would get on day one.
FindingsWhat if you find serious problems — a regulatory breach, for example?
If the audit identifies anything that looks like a possible breach of the SRA Code of Conduct or Transparency Rules, it’s flagged in section one of the action plan as a priority. The recommendation is to consult your COLP before publishing any further content. I’m not a solicitor and the audit is not legal advice — but I will not bury a serious finding for fear of an awkward conversation.
PricingIs the audit really free? What’s the catch?
Genuinely free. There is no fee, no “discovery” upsell, and no obligation to take an ongoing engagement afterwards. Some firms take the report, act on it themselves, and never speak to me again. That’s fine — this is a goodwill gesture to the legal sector, not a sales funnel.
Find out where your firm actually stands.
Two ways. Send your details and I’ll come back within 24 hours with my initial read. Or book a 30-minute call to discuss scope, fit and timing directly.