Terms & Conditions
Business: Gregg King
Sole trader: Gregg Vickers
Address: 22 Foxdale Court, Warrington, WA4 5BS, United Kingdom
Email: gregg@greggking.co.uk
Last updated: 18 September 2026
These Terms govern engagements for SEO, AI search visibility, Google Business Profile, website build/repair, hosting, maintenance, social media and related digital services supplied by Gregg Vickers trading as Gregg King. A separate engagement letter, quote, proposal or invoice may add commercial detail; if it conflicts with these Terms on fees, scope, dates or notice, that document wins for those points. Otherwise these Terms apply.
1. Who we are
We are Gregg Vickers, a sole trader trading as Gregg King (“we”, “us”, “our”). You are the client named on the quote, proposal, engagement letter or invoice (“you”, “your”).
2. Documents that form the contract
The contract is made up of: (a) any engagement letter / order form / proposal you accept; (b) the relevant invoice(s); and (c) these Terms and our Privacy Policy. If you need a Data Processing Addendum, ask and we can provide one where required.
3. Contract Formation (No Signature Needed)
These terms become binding when you instruct us to start work, approve a quote/proposal/engagement letter, pay an invoice/deposit, provide access credentials, or otherwise permit work to begin.
4. Scope of Services (Anti “Scope Creep”)
The scope is only what is written in the quote/proposal/engagement letter/invoice. Anything not explicitly included is excluded. Change requests are billable and may require revised timelines/fees. Out-of-scope work is charged at the rate stated in your engagement documents, or otherwise as agreed in writing before the work starts.
5. SEO, AI Visibility & Google Business Profile (No Guarantees)
We do not guarantee rankings, traffic, leads, conversions, revenue, map-pack placement, AI citations or recommendations, review outcomes, verification or reinstatement. Search engines, AI platforms and other third parties change frequently and their decisions are outside our control. We also do not guarantee reduced visibility of public records (including court judgments) or any particular reputation outcome.
6. Client Responsibilities
You will provide timely access, accurate information, and approvals. You are responsible for the legality, accuracy and regulatory compliance of content and claims you approve or supply (including regulated professional advertising, addresses, insurance statements, testimonials and comparative claims). Substantive or regulated copy will not be published live without your written approval (email is enough), unless you have agreed a different approval process in writing.
7. Review Window & Deemed Acceptance
You have 7 calendar days to request corrections within scope after delivery of review deliverables. If you do not respond within that window, deliverables may be deemed accepted.
8. Website Build Services (Design/Build/Revisions/Launch)
8.1 Build Scope
Website builds include only what is stated in your scope (pages/features/functions). Anything not explicitly included is excluded.
8.2 Content & Assets
You supply content/assets unless agreed otherwise. You warrant you own or have rights to any assets provided.
8.3 Revisions
Your quote includes the number of revision rounds stated in your quote/proposal/invoice. If none is stated, two revision rounds are included. Additional revisions and changes after approval are billable.
8.4 Compatibility & Testing
We aim for compatibility with modern mainstream browsers/devices; we do not guarantee flawless operation on all devices/legacy systems.
8.5 Go-Live & Acceptance
You are responsible for final review/approval before launch. Post-launch changes are billable unless correcting a defect directly caused by us and reported within the review period.
9. Hosting Services (If You Host With Us)
9.1 What Hosting Includes
Hosting includes only what is described in your plan/scope. Email hosting is excluded unless explicitly included.
9.2 Uptime & Maintenance Windows
No service can guarantee 100% uptime; outages and maintenance windows may occur. We may perform maintenance and, where practical, will provide notice.
9.3 Backups & Restores
If backups are included, frequency/retention are as stated. Restores are reasonable-efforts and may be billable depending on plan and cause.
9.4 Security
No website is guaranteed 100% secure. If you decline recommended security measures, you accept increased risk to the extent permitted by law.
9.5 Resource Limits / Acceptable Use
We may throttle or suspend hosting where your site causes excessive usage or breaches acceptable use (e.g., malware distribution, spam, unlawful content).
10. Maintenance Plans
Maintenance covers only what is listed in your plan (updates, small edits, monitoring as stated). Updates can occasionally cause conflicts; resolving conflicts may be billable unless included.
11. Social Media Services (Posting, Changes, Management)
11.1 Scope
Social media services include only what is stated in your quote/proposal/invoice (e.g., posting, scheduling, profile changes, basic engagement, reporting). Anything else is out of scope and billable.
11.2 Client Content Responsibility
You are responsible for the legality, accuracy, and substantiation of any claims in content you approve or provide (including pricing, regulated statements, promotions and competitions).
11.3 Approvals
Unless agreed otherwise, you must approve content before posting. If you do not respond within 2 business days, content may be treated as approved according to the agreed content calendar.
11.4 Platform Policies & No Guarantees
Platforms may restrict reach, remove posts, restrict features or suspend accounts. We do not guarantee reach, engagement, follower growth, leads, sales, verification or reinstatement.
11.5 Access & Permissions
You must provide appropriate access (e.g., Meta Business Manager/page roles). We are not responsible for access issues caused by insufficient permissions, third-party administrators, or platform enforcement.
11.6 Messages, Comments & Moderation
Unless explicitly included, we do not provide 24/7 moderation, crisis management or customer support. If included, moderation is limited to the stated scope and hours.
11.7 Ads & Spend
Ad spend is your responsibility unless included. We are not responsible for platform billing errors, ad disapprovals, account restrictions or outcomes.
11.8 Third-Party Tools
If we use scheduling/analytics tools, those are third-party services and we are not liable for outages, errors, data loss or feature changes in those tools.
11.9 Intellectual Property (client assets)
You warrant you own or have rights to any assets you supply (images, video, music, fonts). You remain responsible for claims arising from materials you provide or instruct us to use.
12. Third-Party Services
Third-party services are outside our control (Google, AI platforms, payment providers, plugins, themes, registrars, email platforms, analytics tools, advertising agencies). Third-party fees are your responsibility unless included.
13. Fees, Payment, Suspension, No Set-Off
Invoices are due within 7 days unless a shorter or different period is stated on the invoice or engagement letter (for example, due on receipt). You must pay invoices in full without set-off. We may suspend services for overdue invoices and timelines will extend.
14. Refunds & Deposits
Deposits are non-refundable once work is scheduled or started (except where required by law). No refunds are due for work performed, time spent, or costs incurred at your instruction.
15. Term, Cancellation & Notice (Retainers and Ongoing SEO)
Unless your engagement letter says otherwise, ongoing SEO / retainer work runs month to month. Either party may end it on 30 days’ written notice. Notice stops renewal for the next billing period after the notice period; it does not cancel fees already incurred or work already performed. Hosting/maintenance cancellations: see clause 16.
16. Cancelling Hosting/Maintenance
You may cancel hosting/maintenance with 30 days’ written notice (or as stated in your plan). Cancellation stops renewal for the next billing period; it does not cancel fees already incurred.
17. Chargebacks
Contact us and allow 14 days to investigate before initiating a chargeback. We may suspend services until payment is resolved. Unpaid fees and reasonable admin costs remain payable to the extent permitted by law.
18. Consumer Clients — Right to Cancel (Cooling-Off)
Consumers only: if you buy at a distance (online/phone) you may have a 14-day right to cancel. If you request we start work within the cancellation period, you may have to pay for work performed up to cancellation and may lose the right to cancel once the service is fully performed with your consent/acknowledgement where applicable.
Consumer Cancellation Form
Email gregg@greggking.co.uk with the following:
To: Gregg King SEO (Gregg Vickers) Email: gregg@greggking.co.uk I hereby give notice that I cancel my contract for the supply of the following service(s): [Describe service] Ordered on / agreed on: [Date] Name of consumer: [Name] Address of consumer: [Address] Date: [Date]
19. Data Protection
Where we process personal data on your behalf, both parties will comply with UK data protection law. Where required, a Data Processing Addendum (DPA) can be provided. See also our Privacy Policy.
20. Intellectual Property (deliverables)
On full payment of fees due for the relevant work, you own the client-specific deliverables we create for you under the engagement (for example reports, copy and site changes produced for your properties). We retain ownership of our pre-existing methods, templates, tools, know-how and generic materials. We may reference the engagement in anonymised portfolio form unless you ask us in writing not to.
21. Insurance
We maintain professional indemnity and public liability insurance with a reputable UK insurer. Evidence of cover is available on request. Nothing in these Terms increases our liability beyond the Limitation of Liability clause, or requires us to maintain any particular sum insured.
22. Client indemnity
You will indemnify us against claims, losses and reasonable costs arising from content, claims, materials or instructions you supply or approve (including regulated marketing claims), except to the extent caused by our negligence or wilful misconduct.
23. Limitation of Liability
Nothing excludes liability that cannot legally be excluded (including death/personal injury caused by negligence or fraud). Subject to that, our total aggregate liability is limited to the lower of £100,000 or the fees you paid in the 12 months before the claim. We are not liable for indirect/consequential losses (loss of profit, revenue, goodwill, data, business interruption).
24. Disputes & Remedies
Notify us in writing within 30 days of becoming aware of any issue and allow a reasonable opportunity to remedy.
25. Entire agreement
The engagement documents and these Terms are the entire agreement between us and replace all previous discussions, proposals, audits, presentations and correspondence. You confirm that in entering into this agreement you have not relied on any statement, representation, assurance or warranty that is not set out in the engagement documents or these Terms. Nothing in this clause limits liability for fraudulent misrepresentation.
26. Confidentiality
Each of us will keep the other's confidential information confidential, use it only for the engagement, and not disclose it to anyone else except to advisers or subcontractors who need it and are under equivalent obligations. This does not apply to information that is already public through no fault of the receiving party, that the receiving party already held, or that must be disclosed by law or to a regulator. These obligations continue for three years after the engagement ends.
27. Use of AI tools
We use AI-assisted tools in delivery, configured so that submitted content is not used to train third-party models. We do not put your confidential information, personal data about your own clients, or special category data into third-party AI tools unless you have agreed to it in writing. You remain responsible for reviewing and approving any output before it is published.
28. Force majeure
Neither of us is liable for any failure or delay caused by events outside our reasonable control, including outages or failures at hosting providers, CDNs, registrars, search engines or AI platforms, loss of internet or power, industrial action, fire, flood, epidemic or government action. Affected obligations are suspended while the event continues. If it continues for more than 30 days, either of us may end the affected services on written notice.
29. Notices
Notice under these Terms must be given by email — to gregg@greggking.co.uk for notices to us, and to the email address stated on your engagement documents for notices to you. Notice takes effect on the next business day after sending, provided no delivery failure message is received.
30. Interest on late payment
We may charge interest and fixed compensation on overdue invoices under the Late Payment of Commercial Debts (Interest) Act 1998. Interest runs at 8% above the Bank of England base rate from the day after payment was due until payment is made.
31. Third-party rights
A person who is not a party to this agreement has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms.
32. Severability, assignment and subcontracting
If any provision of these Terms is found to be unenforceable, the rest continues in force and that provision applies to the fullest extent permitted. You may not assign or transfer this agreement without our written consent. We may use subcontractors for parts of the work, and we remain responsible to you for work they carry out.
33. Governing Law
These terms are governed by the laws of England & Wales and the courts of England & Wales have exclusive jurisdiction.