How a Gregg King engagement actually works. From first call to monthly reporting cadence. Written for partners who need to know exactly what they’re signing up for.
From the first call to the first quarterly review.
Direct conversation with me. Your market, your competition, your firm. Where you think the upside sits and where I’d start looking. No pitch deck, no follow-up sales sequence.
24-hour diagnostic. Where you sit today in Google, Maps, AI search, the SRA register, ReviewSolicitors. What the biggest commercial opportunities are. Whether a retainer is the right next step.
The audit becomes a 12-month roadmap. Specific workstreams, sequencing, expected outcomes. Roadmap is yours to keep whether you engage further or not.
Technical access set up. Search Console, GA4, GBP, hosting and DNS where needed. Stakeholder interviews. Existing collateral review. Quick wins shipped in week 4.
Each month: one strategic workstream, one tactical workstream, one content workstream, one technical workstream. Plus ongoing optimisation. Plus reporting. Plus a 30-minute partner check-in.
Quarterly: roadmap reset, priorities reviewed, results assessed against targets. Either party can exit with 30 days notice. The relationship has to keep earning the work.
Partners don’t want a black box. They want a process they can describe to the board in three sentences. That’s what this is built for.
Larger pieces that compound over months: pillar content build, schema deployment, AI citation acquisition, link earning campaigns, GBP optimisation programmes.
Faster pieces: meta optimisation, GBP posts, review acquisition, technical fixes, internal linking sweeps, schema additions, AI prompt testing.
Practice-area pillar content, GBP posts, AI-optimised FAQ blocks, schema-rich practice area pages. Compliance-checked, partner-bylined where appropriate.
Core Web Vitals, structured data, log file analysis, indexation cleanups, hreflang, JS rendering, mobile usability, crawl budget management.
Plain English. Partner-readable. What we shipped, what moved, what’s next. Including AI visibility, organic, local pack, GBP, technical health.
30-minute monthly call. Optional. Most partners take it. Direct conversation about the work, the results, anything you want to challenge or redirect.
Local pack and quick technical wins typically appear in weeks 4–12. Organic ranking lifts on practice-area queries in months 3–6. AI citation share in months 3–6, compounding from there. Pricing-page-style targets and timelines built into the roadmap, with monthly tracking.
Yes. Either party can exit with 30 days notice after the initial three-month period. No auto-renewal. No clawback. If the work isn’t producing, you’re not stuck.
Plain English. Partner-readable. Typically 6–10 pages: what we shipped, what moved, what’s next. With a one-page executive summary. Sample available on request after the intro call.
Always. No account manager between us. The work is done by me, the reporting is written by me, the partner check-ins are with me. There is no offshore desk.
Weeks 1–4. Most quick wins ship in week 4. Strategic workstreams typically begin month 2. The roadmap from the audit governs sequencing throughout.
Book a 30-minute intro call or commission the SRA-Compliant AI Visibility Audit. Both are no-obligation routes into the engagement model.
