SEO Retainer for UK law firms.
Senior, SRA-aware SEO done by me personally on your live site every month. Strategy, on-page work, content, links, AI search visibility and reporting. Six to twelve month engagements, on a selective basis. Where most firms settle after the audit.
A senior monthly SEO retainer for UK law firms.
Senior consultant doing the work
No account managers, no juniors, no offshore content desk. The person who pitched is the person doing the work.
SRA-aware throughout
Every recommendation respects the Code of Conduct from the start. Not retrofitted when a partner spots a problem.
AI search visibility included
Not sold separately, not treated as a 2027 problem. AI visibility work runs alongside classic SEO every month.
What this engagement actually does.
Monthly strategic direction
Priorities for the month, what is moving, what is not, what to push on next.
On-page and technical SEO
Page-level optimisation, schema, Core Web Vitals, crawlability. Shipped to your live site.
Content programme
Practice area pillar pages, FAQ content for AI Overview citation, partner-bylined articles.
AI search visibility programme
Ongoing work to be cited across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot.
Local SEO and GBP management
Per-location GBP, local citations, NAP consistency, review acquisition.
Monthly partner-readable reporting
Plain English. What shipped, what moved, what is next. Including AI search visibility tracking.
Why most legal SEO retainers quietly fail.
Most firms arrive at a retainer having already had one or two that went nowhere. The pattern is familiar: an agency sells a block of hours, fills those hours with visible activity, and reports on the activity rather than the outcome. Six months in, you have a longer report, a flat traffic chart, and a list of completed tasks nobody can map back to instructions won.
The retainer model is not the problem — the incentive structure most agencies build into it is. When the unit being sold is the hour, the work expands to fill and justify the hour. When the unit being sold is the outcome, the work narrows to what actually moves enquiries.
This engagement is built the second way. Each month starts with a short, plain decision about where the next push earns the most: a practice area that is close to ranking, a location where the local pack is winnable, a content gap a competitor is exploiting, or an AI-visibility signal that is holding your firm back. The work follows that decision, ships to your live site, and the report tells you what moved. If something is not earning its place, it gets dropped — not repeated because it fills a slot.
What a month actually looks like.
A typical month runs in three parts — a decision, the work, and an honest account of what moved.
First, a short strategic note: what moved last month, what did not, and the one or two priorities for this one. Second, the work itself — on-page and technical changes shipped to your live site, a piece of practice-area or FAQ content built for both organic ranking and AI Overview citation, and the ongoing local and AI-visibility maintenance that compounds quietly in the background. Third, a partner-readable report in plain English: what shipped, what moved, what is next, and where your firm now sits across the five AI platforms.
You deal with one person throughout — the consultant who scoped the work. There is no account manager translating your priorities to a delivery team, and no junior learning legal SEO on your budget. That is the reason for the four-firm cap: senior attention does not scale by adding clients, so it is not asked to. If you would rather see the full picture before committing to monthly work, most firms start with the audit.
SEO Retainer FAQs.
FAQ 1How long is a typical engagement?
Six to twelve months, with some firms moving to a quarterly senior-advisory retainer afterwards. No long-tail lock-ins.
FAQ 2Can we cancel?
Yes. If the work is not earning its place, you should be free to stop.
FAQ 3What does it cost?
Premium consultancy pricing. Meaningfully more than mid-tier legal SEO agencies, meaningfully less than top-tier global advisory. Quoted per firm.
FAQ 4Do you guarantee results?
No, and Rule 8.8 prohibits misleading guarantees anyway. What I guarantee is senior input, SRA-aware work, and honest monthly reporting.
FAQ 5How does your selective engagement model work?
I work with a deliberately small number of firms at once, currently capped at four. Quality does not scale by adding clients, so I do not. It also means the person who scoped your work is the person doing it every month.
FAQ 6Is a retainer right for us, or should we start with the audit?
Most firms start with the audit. It produces the prioritised plan; the retainer executes it month after month. If you already have a clear, current picture of where you stand, you can start straight on a retainer — but the audit usually pays for itself by making the first few months sharper.
FAQ 7How soon should we expect to see movement?
Technical and on-page changes can move rankings within weeks. Content and authority work compounds over months. Local pack improvements often show in four to eight weeks once Google Business Profile work lands. AI citation is the slowest and least predictable signal, because it depends on how the models are retrained. Honest expectation: meaningful movement across a six-to-twelve-month engagement, not a fortnight.
FAQ 8Who owns the work if we stop?
You do. Everything is done on your site, your profiles, your accounts. There is no proprietary platform you lose access to and no work that evaporates when the engagement ends. That is deliberate — it is the opposite of a lock-in.
Want to discuss SEO Retainer for your firm?
Book a 30-minute intro call. Or commission the SRA-Compliant AI Visibility Audit and get a formal picture of where this service would deliver the most value.