Web design for solicitors, built for search.
Most legal websites are designed to look right and ship SEO-broken. I build and rebuild solicitor websites the other way round: search and AI visibility engineered in from the first wireframe, not bolted on afterwards. A site you can actually rank — because it was built to be ranked.
Why most solicitors’ websites underperform.
A law firm website is usually chosen for how it looks in the pitch, not for how it performs in search. The result is a site that photographs well and ranks badly — slow themes, weak structure, missing schema, and content architecture that neither Google nor an AI assistant can read cleanly. I have written about the five SEO mistakes I see on UK law firm sites; most of them start at the build.
Designed to look right, not to rank
Heavy themes and page builders that fail Core Web Vitals before a single word is written.
Structure AI cannot read
No clean entity model, thin practice-area pages, and missing structured data. AI assistants cite what they can parse.
Rebuilt every three years from scratch
Each redesign throws away rankings and links because SEO was never part of the brief. It should never happen twice.
A search-led build includes.
Information architecture that ranks
Service, practice-area, location and people pages structured for search intent and internal linking depth — not a generic template.
Core Web Vitals by default
Fast, lightweight builds that pass Google’s thresholds on mobile from launch, covered under technical SEO.
Schema and structured data built in
Organization, LegalService, Person, FAQ and Review schema deployed as valid JSON-LD, so AI assistants can read the site.
Migration without losing rankings
Redirect mapping, URL preservation and indexation control so a rebuild keeps the equity the old site earned.
SRA-aware content and design
Compliant with the SRA Code, transparency rules and YMYL expectations for regulated legal content.
Ready for AI search from launch
Clean entities and citable structure so the firm can appear in ChatGPT, AI Overviews and Perplexity, not just Google.
New build or rebuild — done once, properly.
I build and rebuild solicitor websites in WordPress, working directly with you rather than through an account team. That can mean a full new site, or a structural rebuild of the one you have where the design is fine but the foundations are not. Because the same person handles the build and the SEO, nothing is lost in the handover between designer and consultant — the usual point where legal websites go wrong.
I do not offer branding, logo design, paid media or social. Where visual brand work is needed I will work alongside your designer. What I own is the part that decides whether the site is found: structure, speed, schema, content architecture and search performance.
Web design for solicitors FAQs.
FAQ 1Do you design solicitors’ websites, or only do SEO?
Both, and deliberately together. I build and rebuild solicitor websites in WordPress with search and AI visibility engineered in from the start. The design and the SEO are handled by the same person, so nothing is lost in the handover.
FAQ 2Will a rebuild lose our current Google rankings?
Not if it is done properly. Every rebuild includes redirect mapping, URL preservation and indexation control so the firm keeps the rankings and links the old site earned. Losing rankings in a redesign is avoidable, and usually a sign SEO was never part of the brief.
FAQ 3Can you rebuild our site without changing the branding?
Yes. Many engagements are structural rebuilds where the visual brand stays and the foundations — speed, structure, schema, content architecture — are fixed underneath it.
FAQ 4Do you offer branding, PPC or social media too?
No. I focus on the build, the structure and the search performance. Where visual branding is needed I work alongside your designer. For paid media or social, an agency will serve you better.
FAQ 5Which platform do you build on?
WordPress, built lightweight to pass Core Web Vitals. It gives solicitors a maintainable, well-supported platform with full control over structure, schema and content — the things that decide search and AI visibility.
Planning a new site or a rebuild?
Book a 30-minute intro call, or start with an audit of the current site so any build begins from evidence, not assumption.