Senior, hands-on consulting, capped at four clients. I work directly with the firms I take on — across Google Search, Google Maps and the AI assistants buyers now use first.
What that actually means in practice — and why most agency engagements never get there.
The senior consultant you spoke to is the one writing the audit, briefing the work, shipping the changes and writing the reports. Not an account manager. Not a junior team.
Four engagements is the most one person can do at the level I want to do them. Quality doesn’t scale by adding more clients — it dilutes.
Google still matters. So do ChatGPT, Perplexity, Gemini and AI Overviews. The work covers both surfaces from day one — same engagement, same person.
Most engagements use two or three together — typically a strategic audit, an ongoing retainer, and one specialist focus like AI search or schema.
Get cited in ChatGPT, Perplexity, Gemini and Google AI Overviews. Modern visibility work for how buyers actually research now — not just how they used to click.
Explore the serviceA deep, prioritised audit of your site, competitors and search market — delivered as a ranked plan you can act on, not a 200-tab spreadsheet nobody opens.
Learn moreSenior, hands-on monthly work — strategy, implementation, content, reporting. Done by me, on your live site, every month. Most engagements settle here.
Learn moreStrategic direction for in-house teams or agencies that need a senior pair of eyes on the work — not another full-service retainer. Less implementation, more sounding board.
Learn moreFor an increasing share of UK buyers, the first answer they read isn’t a Google result — it’s a response from ChatGPT, Perplexity, AI Overviews or Copilot. Being visible there is now part of the SEO job, not a separate problem.
The most-used AI assistant in the world. For most UK firms, the single biggest AI surface to be visible on — both for new prospects researching the category and existing prospects checking your firm before they reach out.
Search-native, citation-heavy, used disproportionately by professionals doing serious research. For UK B2B and high-consideration buying, often more valuable per visit than its share-of-AI traffic suggests.
The AI block that now appears above the classic Google results for an increasing share of queries. The closest in mechanics to classic SEO — but with new rules about who gets cited and why.
Google’s Gemini and Microsoft’s Copilot — embedded directly into Workspace and Microsoft 365. Used quietly by millions of UK professionals every working day, often where buying decisions actually get researched.
Each has its own quirks — regulation, search behaviour, buyer psychology. Each needs an SEO approach built for that sector, not borrowed from somewhere else.
SRA-compliant content, practice area architecture, local pack visibility in a YMYL category.
Explore 02 · HealthcareE-E-A-T-led SEO for private clinics, consultants and clinicians. Compliant, credentialled, locally visible.
Explore 03 · PropertyHyperlocal SEO, Google Maps dominance, lead-capture pages and multi-branch architecture done properly.
Explore 04 · FinanceFCA-aware SEO for IFAs, mortgage brokers, wealth managers and accountants.
Explore 05 · B2BNiche-led, AI-search-ready SEO for consultancies, agencies and specialists.
Explore All fiveSee how the work shapes differently for each — with sector-specific FAQs and engagement notes.
View all industriesGenuine reviews from firms I’ve worked with — across Google, Facebook and Yell. Average rating: 4.8 out of 5.
“Extremely helpful would highly recommend for SEO services, my business ranking went up, and more customers started calling.”
“We have been working with Gregg for a few months now — he is really actively trying to increase our profile on Google. We always find him easily contactable and approachable.”
No retainer lock-ins, no inflated reports, no jargon. Same process for every client — shaped to the work.
The honest version. The model works well for some firms and not others. Knowing which side you sit on saves us both a call.
I’ve spent twenty years in search and marketing — agency-side, in-house, freelance, founder. The firms getting the best results were the ones with senior people doing the work, on a small number of accounts, with deep context.
That model doesn’t scale. Most agencies grow by adding clients, adding juniors and adding layers between strategist and the work. So I went the other way: four clients, capped, with me as the consultant who actually does the work. If you want senior SEO without the agency overhead, that’s the entire offer.
The questions I hear most often — straight answers.
I work directly with a maximum of four clients at a time, and every piece of the work is done by me. No account managers, no junior delivery team, no offshore content desk. Agencies grow by adding clients and adding layers. I went the opposite direction.
Five UK sectors where I do my best work: law firms, healthcare providers, estate agents and property businesses, financial services firms, and B2B professional services. Each has its own regulation, search behaviour and buyer research, and engagements are shaped accordingly.
No. UK firms only. The work depends on understanding how UK buyers search, how UK regulators think, and how UK Google ranks. Trying to do that internationally would water down the value.
No, and be wary of anyone who does. Rankings depend on Google, your competitors, and your own follow-through. AI citations depend on how language models retrain. What I guarantee is the quality of the work, the seniority of the input, and an honest conversation about what is likely to move the needle.
Most engagements run six to twelve months, with some clients moving to a quarterly retainer afterwards. I do not tie people into long contracts. If the work is not earning its place, you should be free to stop.
Premium consultancy pricing. Meaningfully more than a mid-tier agency, meaningfully less than a Big Four advisory. Exact numbers depend on scope and sector, quoted per engagement after an intro call. If price is the deciding factor, we are probably not a fit.
Book a thirty-minute intro call. No pitch deck, no obligation, no follow-up sales sequence. If we’re not a fit, I’ll tell you so — and where I can, I’ll point you to someone who is.
