SEO Audit for UK law firms.
A comprehensive SEO audit covering technical health, content depth, competitive position, schema markup, local SEO, internal linking and crawlability. Delivered as a partner-readable action plan within 72 hours. SRA-aware throughout. Distinct from the SRA-Compliant AI Visibility Audit, which adds AI search and SRA register cross-referencing.
A deep, prioritised SEO audit for UK law firms.
Technical SEO health
Crawlability, indexation, Core Web Vitals, schema validation, HTTPS, mobile usability.
Content and competitive depth
What is missing, what is diluted, what competitors are doing better, where the practice-area gaps sit.
SRA-compliant recommendations
Every recommendation respects Rule 8.8, Transparency Rules and the rules on specialist claims.
What this engagement actually does.
Crawl and indexation audit
Full site crawl, indexation analysis, robots.txt/sitemap review, internal linking depth analysis.
On-page SEO audit per priority page
Title tags, meta descriptions, H1/H2 structure, internal linking, schema markup, content depth.
Practice area architecture review
Whether your practice area structure can rank for the queries your firm actually wants to win.
Local SEO and GBP audit
Google Business Profile completeness, local citation consistency, review depth and recency, local pack visibility for priority queries.
Schema markup audit
Organization, LegalService, Person, FAQPage and Review schemas. JSON-LD validation throughout.
Prioritised action plan
Every finding ranked by commercial impact, effort and SRA compliance. Partner-readable, no 200-tab spreadsheet.
What you actually get — a decision, not a data dump.
Most SEO audits are sold by the size of the spreadsheet. Two hundred tabs, a thousand flagged issues, a colour-coded crawl export, and no clear answer to the only question a partner is actually asking: where should we spend the next pound, and what will it return?
This audit is built around that question. Every finding is ranked by commercial impact, effort and SRA compliance, so the output is a sequence you can act on in order — not a backlog you will never clear. The deliverable is a partner-readable plan: the handful of things that matter, why they matter, what each is worth, and what it takes to fix. The crawl data sits underneath it for whoever does the work, but the document you read is written for the person who signs off the budget.
How it runs.
Within 72 hours from kickoff to walkthrough — a conversation, not a PDF lobbed over the fence.
The first day is a short call to agree your priority practice areas and locations and to take read-only access to Google Search Console, GA4 and your Google Business Profile where you have them. The middle of the engagement is the analysis: a full crawl and indexation review, page-level on-page work on your priority pages, a practice-area architecture review (whether your structure can actually rank for the queries you want), a local and Google Business Profile audit, and a schema review with JSON-LD validation throughout. It closes with a walkthrough where we go through the plan in priority order and agree what you would tackle first. If AI visibility is on your radar, the SRA-Compliant AI Visibility Audit contains everything here and adds AI-search visibility across all five platforms.
SEO Audit FAQs.
FAQ 1How is this different from the SRA-Compliant AI Visibility Audit?
The SEO Audit covers core SEO (technical, content, local, schema). The SRA-Compliant AI Visibility Audit adds AI search visibility across five platforms (ChatGPT, Perplexity, AI Overviews, Gemini, Copilot) and SRA register cross-referencing. Most firms commission the AI Visibility Audit because it includes the SEO Audit’s scope.
FAQ 2How long does the SEO Audit take?
Within 72 hours (three working days) from kickoff call to walkthrough.
FAQ 3Do we need to commit to a retainer afterwards?
No. The audit is a free, one-off engagement. No fee, no obligation, no retainer required.
FAQ 4What do you need from us?
Read-only access to Google Search Console, GA4 and Google Business Profile if you have them, plus your list of priority practice areas and locations.
FAQ 5What does it cost?
Nothing. The SEO Audit is free of charge — no fee, no obligation, and no requirement to take anything further afterwards.
FAQ 6Will the audit tell us things our current agency will not?
Usually, yes — because an independent audit has no delivery work to protect. The findings are not shaped by what is easy to sell you next. If your current arrangement is working, the audit will say so and tell you where the remaining gains are.
FAQ 7What if we do not have Search Console or GA4 set up?
Not a problem. The audit still runs on publicly visible signals; the analytics access just sharpens it. Part of the plan, if those tools are missing, is getting them in place — because you cannot manage what you are not measuring.
Want to discuss SEO Audit for your firm?
Book a 30-minute intro call. Or commission the SRA-Compliant AI Visibility Audit and get a formal picture of where this service would deliver the most value.