SEO Audit for UK law firms.
A comprehensive SEO audit covering technical health, content depth, competitive position, schema markup, local SEO, internal linking and crawlability. Delivered as a partner-readable action plan within 10 working days. SRA-aware throughout. Distinct from the SRA-Compliant AI Visibility Audit, which adds AI search and SRA register cross-referencing.
A deep, prioritised SEO audit for UK law firms.
Technical SEO health
Crawlability, indexation, Core Web Vitals, schema validation, HTTPS, mobile usability.
Content and competitive depth
What is missing, what is diluted, what competitors are doing better, where the practice-area gaps sit.
SRA-compliant recommendations
Every recommendation respects Rule 8.8, Transparency Rules and the rules on specialist claims.
What this engagement actually does.
Crawl and indexation audit
Full site crawl, indexation analysis, robots.txt/sitemap review, internal linking depth analysis.
On-page SEO audit per priority page
Title tags, meta descriptions, H1/H2 structure, internal linking, schema markup, content depth.
Practice area architecture review
Whether your practice area structure can rank for the queries your firm actually wants to win.
Local SEO and GBP audit
Google Business Profile completeness, local citation consistency, review depth and recency, local pack visibility for priority queries.
Schema markup audit
Organization, LegalService, Person, FAQPage and Review schemas. JSON-LD validation throughout.
Prioritised action plan
Every finding ranked by commercial impact, effort and SRA compliance. Partner-readable, no 200-tab spreadsheet.
SEO Audit FAQs.
FAQ 1How is this different from the SRA-Compliant AI Visibility Audit?
The SEO Audit covers core SEO (technical, content, local, schema). The SRA-Compliant AI Visibility Audit adds AI search visibility across five platforms (ChatGPT, Perplexity, AI Overviews, Gemini, Copilot) and SRA register cross-referencing. Most firms commission the AI Visibility Audit because it includes the SEO Audit’s scope.
FAQ 2How long does the SEO Audit take?
10 working days from kickoff call to walkthrough.
FAQ 3Do we need to commit to a retainer afterwards?
No. The audit is a fixed-fee, one-off engagement.
FAQ 4What do you need from us?
Read-only access to Google Search Console, GA4 and Google Business Profile if you have them, plus your list of priority practice areas and locations.
FAQ 5What does it cost?
One fixed fee, quoted on the kickoff call. Pricing depends on firm size, practice area depth, and number of locations. Premium consultancy pricing.
Want to discuss SEO Audit for your firm?
Book a 30-minute intro call. Or commission the SRA-Compliant AI Visibility Audit and get a formal picture of where this service would deliver the most value.