Schema Markup for UK law firms.
Organization, LegalService, Person, FAQPage and Review schemas deployed across your site so AI assistants and Google can extract your firm’s information without ambiguity. The structured signals that move both rich-result rankings and AI citation share.
Schema markup and JSON-LD structured data for UK law firms.
Schema is how AI assistants extract your firm cleanly
Without proper schema, AI has to guess at names, credentials, services and reviews. With schema, it knows.
Rich results lift CTR meaningfully
FAQ rich results, review stars, breadcrumbs. All require schema markup. All lift CTR when they appear.
Most legal sites have no schema or broken schema
Default WordPress themes ship with minimal schema. Most legal sites have either no schema or schema with validation errors.
What this engagement actually does.
Site-wide schema audit
What schema is present, what is missing, what is broken. JSON-LD validation per page.
Organization schema deployment
Firm details, contact info, SRA registration, social profiles, all as Organization schema.
LegalService schema per practice area
LegalService schema for each priority practice area page, with proper sub-types.
Person schema for fee earners
Named fee earner schema with credentials, SRA registration, bar admission, specialism areas.
FAQPage schema on content pages
FAQ schema on every page with FAQ content — the highest-leverage schema for AI Overview citation.
Review and AggregateRating schema
Review schema where compliant under SRA rules. AggregateRating from Google reviews where appropriate.
Schema Markup FAQs.
FAQ 1Will schema fix my rankings?
No, but it lifts CTR on existing rankings, increases rich result eligibility, and significantly improves AI citation share.
FAQ 2Do you implement directly or brief our developer?
Either. I usually implement directly for WordPress sites.
FAQ 3What about LawyerSchema or similar specific schemas?
LegalService with proper sub-types is the standard recommendation. Specific lawyer-focused schemas exist but adoption varies.
FAQ 4How long until schema starts working?
Google typically picks up new schema within 1-4 weeks. AI citation lifts take longer (months).
FAQ 5What does it cost?
Usually part of a retainer or audit. Standalone schema projects available.
Want to discuss Schema Markup for your firm?
Book a 30-minute intro call. Or commission the SRA-Compliant AI Visibility Audit and get a formal picture of where this service would deliver the most value.