Technical SEO for UK law firms.
Technical SEO that fixes the ranking floor. Core Web Vitals, page speed, mobile usability, crawlability, indexation, HTTPS, schema markup, structured data, internal linking depth. Done properly, technical SEO is the foundation everything else compounds on top of.
Technical SEO for UK law firms. Site speed, crawlability, indexation, schema.
Technical SEO is the ranking floor
Slow sites with poor crawlability cannot rank no matter how good the content is. Fix the floor first.
AI assistants need clean structured data
Schema markup, valid JSON-LD and crawlable structure. AI extraction depends on these.
Most law firm sites are technically weaker than they think
Common problems: bloated themes, poor mobile usability, missing schema, broken internal links, indexation gaps.
What this engagement actually does.
Core Web Vitals optimisation
LCP, INP, CLS all optimised against Google’s thresholds.
Crawlability and indexation audit
Robots.txt, XML sitemaps, canonical tags, noindex audit, internal linking depth.
Schema markup deployment
Organization, LegalService, Person, FAQPage, Review schemas as JSON-LD.
Mobile usability and accessibility
Mobile responsive audit, accessibility audit, touch target sizing, tap delays.
HTTPS and security audit
SSL configuration, mixed content audit, security headers.
Page speed optimisation
Render-blocking resources, image optimisation, lazy loading, caching strategy.
Technical SEO FAQs.
FAQ 1How quickly does technical SEO move rankings?
Foundation fixes (indexation, crawlability) can move rankings within weeks. CWV and speed improvements typically show in 4-12 weeks.
FAQ 2Do we need to change CMS or theme?
Sometimes. Many law firm sites are on bloated WordPress themes that cannot meet modern speed standards. Some can be optimised in place; others need migration. The audit identifies which.
FAQ 3Is technical SEO part of the monthly retainer?
Yes — it runs continuously as part of every retainer.
FAQ 4Can you do this without a developer on our side?
Often yes — I implement directly. Where developer time is needed I brief your team properly.
FAQ 5What does it cost?
Usually part of a retainer or audit. Standalone technical SEO projects available for firms with specific issues.
Want to discuss Technical SEO for your firm?
Book a 30-minute intro call. Or commission the SRA-Compliant AI Visibility Audit and get a formal picture of where this service would deliver the most value.