# Gregg King

> SEO and AI search visibility for UK law firms


## Pages

- [Web Design for Solicitors | Search-Led Website Builds & Rebuilds](https://greggking.co.uk/services/web-design-for-solicitors/)
- [SEO Consultant for Law Firms | Specialist, Not an Agency](https://greggking.co.uk/services/seo-consultant-for-law-firms/)
- [AI Visibility Scorecard for UK Law Firms](https://greggking.co.uk/ai-visibility-scorecard/)
- [SEO for Solicitors in Newcastle](https://greggking.co.uk/newcastle-seo/)
- [SEO for Solicitors in Bristol](https://greggking.co.uk/bristol-seo/)
- [SEO for Solicitors in Edinburgh](https://greggking.co.uk/edinburgh-seo/)
- [SEO for Solicitors in Glasgow](https://greggking.co.uk/glasgow-seo/)
- [SEO for Solicitors in Nottingham](https://greggking.co.uk/nottingham-seo/)
- [SEO for Solicitors in Cardiff](https://greggking.co.uk/cardiff-seo/)
- [SEO for Solicitors in Belfast](https://greggking.co.uk/belfast-seo/)
- [SEO for Solicitors in Reading](https://greggking.co.uk/reading-seo/)
- [SEO for Solicitors in Brighton](https://greggking.co.uk/brighton-seo/)
- [SEO for Solicitors in Cambridge](https://greggking.co.uk/cambridge-seo/)
- [SEO for Solicitors in Oxford](https://greggking.co.uk/oxford-seo/)
- [SEO for Solicitors in Southampton](https://greggking.co.uk/southampton-seo/)
- [Practice Areas | SEO by Legal Specialism](https://greggking.co.uk/practice-areas/)
- [Copilot Visibility for Solicitors | Microsoft 365 AI Search](https://greggking.co.uk/ai-search/copilot-visibility-for-solicitors/)
- [SEO for Private Client Solicitors | Wills, Probate, LPAs & Trusts](https://greggking.co.uk/practice-areas/seo-for-private-client-solicitors/)
- [SEO for Family Law Solicitors | Divorce, Children & Financial](https://greggking.co.uk/practice-areas/seo-for-family-law-firms/)
- [SEO for Conveyancing Solicitors | Residential & New Build](https://greggking.co.uk/practice-areas/seo-for-conveyancing-solicitors/)
- [SEO for Commercial Property Solicitors | Leases, Acquisitions, Finance](https://greggking.co.uk/practice-areas/seo-for-commercial-property-solicitors/)
- [SEO for Employment Solicitors | Tribunals, Settlements, Advisory](https://greggking.co.uk/practice-areas/seo-for-employment-solicitors/)
- [SEO for Personal Injury Solicitors | Regional Firms vs National Brands](https://greggking.co.uk/practice-areas/seo-for-personal-injury-solicitors/)
- [SEO for Wills & Probate Solicitors | Estate Planning & Administration](https://greggking.co.uk/practice-areas/seo-for-wills-probate-solicitors/)
- [SEO for Immigration Solicitors | Visa, Settlement, Asylum](https://greggking.co.uk/practice-areas/seo-for-immigration-solicitors/)
- [Credentials | Gregg King](https://greggking.co.uk/credentials/)
- [Process | How I Work with UK Law Firms](https://greggking.co.uk/process/)
- [Pricing | What Engagements Cost](https://greggking.co.uk/pricing/)
- [Book a Consultation | Independent SEO Consultant for Law Firms](https://greggking.co.uk/book-a-consultation/)
- [Research | Independent UK Law Firm SEO & AI Visibility Studies](https://greggking.co.uk/research/)
- [UK Law Firm AI Visibility Report 2026](https://greggking.co.uk/research/uk-law-firm-ai-visibility-2026/)
- [UK Law Firm SEO Benchmark 2026](https://greggking.co.uk/research/seo-benchmark-uk-law-firms-2026/)
- [Entity SEO for Law Firms | Brand Entity & Knowledge Graph](https://greggking.co.uk/services/entity-seo-for-law-firms/)
- [Digital PR for Law Firms | Authority Links & Citations](https://greggking.co.uk/services/digital-pr-for-law-firms/)
- [Schema Markup for Law Firms | Structured Data for AI Search](https://greggking.co.uk/services/schema-markup-for-law-firms/)
- [Content Strategy for Law Firms | SRA-Compliant & AI-Ready](https://greggking.co.uk/services/content-strategy-for-law-firms/)
- [Technical SEO for Law Firms | Site Speed, Crawlability, Indexation](https://greggking.co.uk/services/technical-seo-for-law-firms/)
- [SEO Retainer for Law Firms | Senior, SRA-Aware Monthly SEO](https://greggking.co.uk/services/seo-retainer-for-law-firms/)
- [SEO Audit for Law Firms | Comprehensive Site & AI Audit](https://greggking.co.uk/services/seo-audit-for-law-firms/)
- [Local SEO for Solicitors | Google Maps & Local Pack](https://greggking.co.uk/services/local-seo-for-solicitors/)
- [AI Search Visibility for Solicitors | ChatGPT, Perplexity, AI Overviews](https://greggking.co.uk/services/ai-search-visibility-for-solicitors/)
- [SEO for Solicitors | UK Law Firm SEO Consultant](https://greggking.co.uk/services/seo-for-solicitors/)
- [SRA-Compliant AI Visibility Audit | For UK Law Firms](https://greggking.co.uk/services/sra-compliant-ai-visibility-audit/)
- [Cookie Policy (UK)](https://greggking.co.uk/cookie-policy-uk/)
- [Google AI Overviews for Solicitors](https://greggking.co.uk/ai-search/google-ai-overviews/)
- [AI Search Visibility for UK Law Firms](https://greggking.co.uk/ai-search/)
- [ChatGPT Visibility for Solicitors](https://greggking.co.uk/ai-search/chatgpt-visibility/)
- [Perplexity Visibility for Law Firms](https://greggking.co.uk/ai-search/perplexity-visibility/)
- [Gemini Visibility for Law Firms](https://greggking.co.uk/ai-search/gemini-copilot-visibility/)
- [Case Studies](https://greggking.co.uk/case-studies/)
- [Locations | SEO for Solicitors Across the UK](https://greggking.co.uk/locations/)
- [Insights](https://greggking.co.uk/insights/)
- [SEO Services for UK Law Firms](https://greggking.co.uk/services/)
- [SEO for Solicitors | AI Search Visibility for UK Law Firms | Gregg King](https://greggking.co.uk/)
- [SEO for Solicitors in Birmingham](https://greggking.co.uk/birmingham-seo/)
- [SEO for Solicitors in Liverpool](https://greggking.co.uk/liverpool-seo/)
- [SEO for Solicitors in Warrington](https://greggking.co.uk/warrington-seo/)
- [SEO for Solicitors in Manchester](https://greggking.co.uk/manchester-seo/)
- [SEO for Solicitors in Leeds](https://greggking.co.uk/leeds-seo/)
- [SEO for Solicitors in Sheffield](https://greggking.co.uk/sheffield-seo/)
- [SEO for Solicitors in London](https://greggking.co.uk/london-seo/)
- [Contact](https://greggking.co.uk/contact/)
- [About](https://greggking.co.uk/about/)



## Posts

- [Local vs national SEO for UK law firms](https://greggking.co.uk/local-vs-national-seo-uk-law-firms/)
- [How long does SEO take for a UK law firm?](https://greggking.co.uk/how-long-does-seo-take-law-firm/)
- [Independent SEO consultant vs a legal SEO agency](https://greggking.co.uk/seo-consultant-vs-legal-seo-agency/)
- [llms.txt for law firms: telling AI how to read your site](https://greggking.co.uk/llms-txt-for-law-firms/)
- [How UK legal directories shape AI recommendations](https://greggking.co.uk/legal-directories-ai-search-uk-law-firms/)
- [Structured Data Is What AI Search Actually Cites](https://greggking.co.uk/structured-data-ai-search-law-firms/)
- [How AI Search Reaches Candidates, Not Just Clients](https://greggking.co.uk/ai-search-law-firm-hiring-visibility/)
- [What questions should I ask an SEO consultant before hiring them for our law firm?](https://greggking.co.uk/questions-to-ask-seo-consultant-law-firm/)
- [Digital marketing for UK law firms: SEO and AI search are the only two channels that matter](https://greggking.co.uk/digital-marketing-uk-law-firms/)
- [Why is my law firm not showing up on Google?](https://greggking.co.uk/why-law-firm-not-showing-up-google/)
- [How do I get my law firm recommended by ChatGPT?](https://greggking.co.uk/how-to-get-law-firm-recommended-chatgpt/)
- [How do I know if SEO is working for my law firm?](https://greggking.co.uk/how-to-know-if-seo-is-working-law-firm/)
- [Should our law firm hire in-house SEO or outsource?](https://greggking.co.uk/law-firm-in-house-seo-vs-outsource/)
- [Is SEO worth it for a small law firm?](https://greggking.co.uk/is-seo-worth-it-small-law-firm/)
- [How does Claude rank UK law firms?](https://greggking.co.uk/how-claude-ranks-uk-law-firms/)
- [SEO vs AI search visibility — which matters more for UK law firms?](https://greggking.co.uk/seo-vs-ai-search-visibility-uk-law-firms/)
- [Immigration law SEO after Brexit](https://greggking.co.uk/immigration-law-seo-after-brexit/)
- [The partner's guide to hiring an SEO consultant](https://greggking.co.uk/partner-guide-hiring-seo-consultant/)
- [What law firm SEO actually costs in 2026](https://greggking.co.uk/what-law-firm-seo-actually-costs-2026/)
- [Schema markup every UK law firm should deploy](https://greggking.co.uk/schema-markup-every-uk-law-firm-should-deploy/)
- [E-E-A-T for legal: what Google looks for in YMYL law](https://greggking.co.uk/e-e-a-t-legal-ymyl-law-firms/)
- [The SRA Code of Conduct and your law firm website](https://greggking.co.uk/sra-code-conduct-law-firm-website/)
- [Private client SEO: the ageing demographic opportunity](https://greggking.co.uk/private-client-seo-ageing-demographic-opportunity/)
- [How AI Overviews are changing UK legal search](https://greggking.co.uk/ai-overviews-uk-legal-search/)
- [Why ChatGPT recommends some UK law firms and ignores others](https://greggking.co.uk/chatgpt-recommendations-uk-law-firms/)
- [The Perplexity playbook for UK law firms](https://greggking.co.uk/perplexity-playbook-uk-law-firms/)
- [Gemini and Copilot: the AI assistants quietly shaping legal buyer journeys](https://greggking.co.uk/gemini-copilot-legal-buyer-journeys/)
- [How AI assistants source UK legal recommendations](https://greggking.co.uk/how-ai-assistants-source-uk-legal-recommendations/)
- [The local pack for UK law firms: how to dominate the map](https://greggking.co.uk/local-pack-uk-law-firms-dominate-map/)
- [Google Business Profile for solicitors: the 12 settings most firms get wrong](https://greggking.co.uk/gbp-for-solicitors-12-settings-wrong/)
- [Multi-office law firm SEO without cannibalisation](https://greggking.co.uk/multi-office-law-firm-seo-without-cannibalisation/)
- [ReviewSolicitors and why AI assistants weight it so heavily](https://greggking.co.uk/reviewsolicitors-ai-assistants-weight-heavily/)
- [Local pack rankings for law firms: the ranking factors that actually matter](https://greggking.co.uk/local-pack-rankings-law-firms-ranking-factors/)
- [How UK conveyancing solicitors win in local and AI search](https://greggking.co.uk/how-uk-conveyancing-solicitors-win-local-ai-search/)
- [Family law search behaviour: what divorce-stage clients actually search](https://greggking.co.uk/family-law-search-behaviour-divorce-stage-clients/)
- [PI SEO: how regional firms beat the national brands](https://greggking.co.uk/pi-seo-regional-firms-beat-national-brands/)
- [Schema markup for AI search: the parts that actually move the needle](https://greggking.co.uk/schema-markup-ai-search-2026/)
- [The Perplexity factor: why source-cited AI search matters more in 2027](https://greggking.co.uk/perplexity-source-cited-ai-search-2027/)
- [What twelve months of senior-led SEO actually looks like](https://greggking.co.uk/twelve-months-senior-led-seo/)
- [What "senior, hands-on" actually means in an SEO engagement](https://greggking.co.uk/what-senior-hands-on-actually-means/)
- [Five SEO mistakes I see on UK law firm websites](https://greggking.co.uk/five-seo-mistakes-uk-law-firms/)
- [Getting cited in ChatGPT: what actually works for UK firms in 2026](https://greggking.co.uk/getting-cited-in-chatgpt-uk-firms-2026/)
- [Why SEO retainers fail — and what to put in their place](https://greggking.co.uk/why-seo-retainers-fail/)
- [The five things that change SEO outcomes for established UK firms](https://greggking.co.uk/five-things-that-change-seo-outcomes-uk-firms/)