I work with law firms anywhere in England, and with firms in Wales, Scotland and Northern Ireland where the work fits. The service is the same whether your office is in Leeds, Bristol or a market town: senior-led SEO and AI search visibility, done by me, mostly in writing and on calls, with meetings in person when they help.
Less than most agencies suggest. Your location decides who you compete with in search. It does not change what the work is.
A family law practice in Sheffield and one in Southampton face different competitors, but the job is the same: make the practice-area pages the best answer for the people searching, fix what stops Google and AI tools reading the site properly, and build the evidence of expertise that legal searches are judged on. The same service is open to firms in Leeds, Liverpool, Sheffield, Newcastle, Nottingham, Bristol, Reading, Oxford, Cambridge, Brighton and every town in between, with no separate page and no separate price for each.
Firms in Cardiff, Edinburgh, Glasgow and Belfast are welcome too. Wales sits under the SRA like England. Scotland and Northern Ireland have their own regulators and publicity rules, and I check the relevant ones before anything goes live.
Those three markets are big enough to compete on their own terms, so each one has a page of its own.
London is the biggest legal market in the country, and a firm in the City is up against different competitors from one in the boroughs. Manchester is England’s second commercial legal centre. Birmingham is the largest market in the Midlands. If you are in one of them, the London, Manchester and Birmingham pages set out what the competition looks like there and what it takes to rank against it.
Anywhere else in the country, start with SEO for solicitors, which covers the service in full, or read how I work as an SEO consultant for law firms.
A constraint that protects clients, not a marketing line.
I won’t advise two firms competing in the same city for the same practice area. If you are a family law firm in Manchester and I already act for another, I will tell you straight away and suggest who else to consider.
Working with one firm in a city means I learn that market properly, so what you get is advice shaped by your competitors rather than a generic playbook.
Taking on fewer firms means both sides invest properly, and the work builds on itself instead of restarting each quarter.
Mostly in writing, with calls when they are useful and meetings when they help.
Most work happens through documents, briefings and structured plans that partners can read in their own time. Calls when they’re useful, not as default.
Working hours follow UK legal sector norms, Monday to Friday. Partner-level access for urgent matters. No call centre.
The office is in Warrington, Cheshire (WA4 5BS). London, Manchester, Leeds, Birmingham and Liverpool are all under 2.5 hours by rail, so a face-to-face meeting is rarely a problem.
Book a 30-minute intro call. We’ll talk about your market, your competition, and where the realistic upside is for your firm specifically.
