Legal marketing for UK law firms and solicitors.

Search strategy by practice area, the website and content that sits under it, local visibility and Google Business Profile per office, AI search visibility across the five main assistants, and authority building. It does not include paid advertising, social media management or print.

No. It is one consultant working directly with a small number of UK law firms. There is no account manager between you and the work, and nothing is passed to a junior or offshore team. If you need the breadth of an agency, an agency is the right answer and I will say so.

No, not as a service. I have run paid search and I know what good looks like, but legal clicks are among the most expensive there are and it deserves someone doing it full time. There is a second reason that matters more: if I sold you paid search, I would have a commercial interest in recommending it, which is the exact conflict this engagement exists to avoid. If your firm needs it, I will say so, help you brief it properly, and work alongside whoever runs it. Worth raising on the call. It is not a closed door, it is just not what the retainer is for.

The work overlaps heavily; the framing does not. An SEO engagement is usually scoped and reported on rankings and traffic. This one is scoped on which practice areas the firm wants more of, and reported on whether the enquiries arrived. Same techniques, different question at the top.

It depends on the number of practice areas, the number of offices and the state of the current site. I price per firm after looking at all three, and there is no tie-in contract. The intro call is where you get a realistic figure rather than a bracket that fits everyone.

Local pack and Google Business Profile work can move inside four to eight weeks. Organic positions on competitive practice-area terms are a matter of months, not weeks. Anyone promising faster than that on a legal term is either guessing or selling paid traffic under another name.

Yes. The work is nationwide and most of it is remote. I am based in Warrington, so firms across the North West get easier face-to-face time, but location has no bearing on who I take on.

Not if it is done properly. The parts that need care are publicity and client testimonials, where the SRA Code of Conduct sets the boundaries, and review invitations, which have to go to everyone from a defined period with no cherry-picking and no incentives. I work inside those rules as a matter of course and flag anything that would sit badly with your COLP before it ships.

Not as a bought service. I do not sell leads, run lead-generation campaigns or pass you contacts from a shared pool that three other firms are also paying for. What this engagement produces is enquiries that arrive at your firm directly, from someone who searched for what you do and chose you. Slower to start, and they belong to you.

Yes, and the balance of the work shifts. Chambers are found through instructing solicitors and the directories as much as through public search, so more weight goes on entity signals, Legal 500 and Chambers and Partners alignment, and being the lawyers an assistant names when it is asked who handles a specialism. The method underneath is the same.

Not necessarily. What is described here is the scope of the engagement, not the limit of what I have worked on. Firms regularly need something adjacent to it, whether that is a campaign landing page, a second opinion on an agency proposal, or a look at why the tracking disagrees with the enquiry log. Ask. If it is something I should be doing, I will say so. If it is not, I will tell you who should and stay out of their way.