SEO for solicitors and law firms. Senior, SRA-aware, selective.

Three things. First, the work is done by me: no account managers, no juniors, no offshore content desk. Second, every recommendation respects the SRA Code of Conduct from the start, not retrofitted when a partner spots a problem. Third, AI search visibility is part of every engagement, not sold separately or treated as a 2027 problem.

Most measurable lifts show up between months three and six. Quick wins (technical fixes, Google Business Profile, schema, easy keyword wins) often show in month one or two. Deeper compounding wins (topical authority, AI citations, link equity) need three to six months minimum. If you need 30-day results, SEO probably isn’t the right channel for you anyway.

Yes. Every piece of work respects Rule 8.8 (accurate and not misleading), the Transparency Rules (cost and complaints information, SRA digital badge, fee earner credentials), the rules around specialist claims and testimonials, and the SRA’s 2026 warning notice on the misuse of AI (firms stay responsible for the accuracy of AI-assisted content). Where there’s a grey area, I flag it for your COLP to sign off before anything ships.

Most engagements run six to twelve months, with some firms moving to a quarterly senior-advisory retainer afterwards. I don’t tie firms into long contracts. If the work isn’t earning its place, you should be free to stop.

Selective by design. The number of firms I take on at any one time depends on engagement depth and capacity to maintain senior input throughout. Quality doesn’t scale by adding clients: it dilutes. If I’m at capacity, you’ll be told honestly, with a realistic estimate of when a slot opens. I would rather turn work away than over-commit.

No, and the SRA wouldn’t let me even if I could. Rule 8.8 prohibits misleading publicity, and a guaranteed ranking claim would breach it. Rankings depend on Google. AI citations depend on how language models are retrained. What I guarantee is the seniority and rationale of the work, and an honest monthly conversation about what is and isn’t moving the needle.

Premium consultancy pricing: meaningfully more than a mid-tier legal SEO agency, meaningfully less than top-tier global advisory. The exact figure depends on firm size, practice area depth, current visibility position and engagement scope, quoted on the intro call. If price is the deciding factor, we’re probably not a fit.

No, they describe the same thing. Solicitor SEO, SEO for solicitors, legal SEO and law firm SEO are used interchangeably across the UK industry. What matters isn’t the label but whether the work is built around the SRA Code of Conduct and the way legal clients actually research, rather than a generic agency template.

Often, yes, precisely because smaller firms can win the practice areas and locations where national brands are weakest. The real question is whether there’s enough search and AI-answer demand in your area to justify the investment, which is what the audit establishes first. More on this in is SEO worth it for a small law firm.

It depends on volume and continuity. A larger firm with constant output may justify an in-house hire; most firms get more senior thinking per pound from a consultant who has done the work across many practice areas. I weigh both sides honestly in in-house SEO versus outsourcing for law firms.

Through measures that map to instructions, not vanity rankings: qualified enquiries, visibility on the queries that precede instructing a firm, local pack presence, and citations inside AI answers. The monthly report is written to be read by a partner in five minutes. There’s a fuller explanation in how to know if SEO is working for your law firm.

Yes, here they describe the same work. “Solicitor” is the UK term, “lawyer” is the broader one, and “attorney” is American. The distinction that actually matters is not the job title, it is the regulator: everything I do is built around the SRA Code of Conduct, which is precisely why a US lawyer SEO agency’s playbook does not transfer to a UK firm.

Across the UK, yes: firms regulated by the SRA, and also the Law Society of Scotland, the Law Society of Northern Ireland, the CLC, OISC and BSB. What I do not do is work outside the UK. The regulatory detail is the substance of the service, and it does not travel.