Solicitor confidentiality is non-negotiable, so firm names are anonymised. The case studies below are real engagements with real numbers. If you want a verifiable reference, I’ll connect you with current clients after the intro call.
Three reasons confidentiality is the default.
Published case studies tell competitors exactly what’s working. For a firm in a tight regional market, that’s a strategic gift to the people you’re trying to outflank. Anonymisation protects the strategy.
The line between legitimate case study and SRA-questionable promotion is finer than many agencies acknowledge. Anonymising sidesteps the question entirely while preserving the substance.
Most law firms simply prefer it. They want to win in their market, not be the case study a competitor reads to copy them. The reference call route lets verified prospects get the proof — without the rest of the market seeing it.
Brief: London mid-tier multi-practice firm. Strong reputation in PI, invisible online. Wanted commercial property to scale.
Work: Full audit, GBP overhaul across 4 offices, practice-area pillar content, schema deployment, AI citation programme.
Result: Local pack visibility for primary commercial property terms (was page 3). 4.1x organic conversions in 9 months. Now cited in ChatGPT for “commercial property solicitor London” queries.
Brief: Established Manchester family law specialist losing share to a national brand running heavy paid search.
Work: Family-law pillar content, GBP optimisation, review acquisition programme, schema deployment, AI assistant testing across all 5 platforms.
Result: Local pack position 1 for primary family-law terms across Manchester. ChatGPT cites the firm for divorce solicitor recommendations. 60% reduction in CPA on the equivalent paid campaign.
Brief: Cardiff commercial firm wanted to compete on Welsh-language commercial property and corporate work — an under-served market most firms ignore.
Work: Bilingual SEO infrastructure, Welsh-language pillar content, separate GBP strategy for Welsh-language queries, schema deployment with hreflang.
Result: Position 1 for Welsh-language commercial property queries with no prior competition. Significant lift in bilingual enquiries. Now the AI assistant default for Welsh-language commercial legal queries.
The numbers above are real. The firms are real. The work is real. What’s hidden is the firm name — because that’s what good clients prefer, and that’s what SRA expectations point toward.
Partner-to-partner reference calls with current clients are available after the intro call. Typically 30 minutes, candid, real opinion. The clients I work with are usually happy to do this for serious prospects.
I can show you live Google, Maps and AI assistant results for the markets where I work with current clients (without naming them). You see the visibility yourself.
Anonymised sample of the SRA-Compliant AI Visibility Audit and a sample monthly report are shareable on request. You see exactly what you’d receive.
Book a 30-minute intro call. After we’ve talked through your firm and your market, I’ll line up a reference call with a current client in a non-competing market.
