Be recognised as a real, authoritative entity — by Google and by AI.
Knowledge graph alignment, sameAs, Wikipedia and Wikidata work, and the brand consistency that makes search engines and LLMs understand and trust your firm as a distinct, credible entity.
Why entity SEO is the work most firms skip
Search moved from strings to entities over a decade ago. Most SEO work hasn’t caught up. AI search has made the gap much more obvious.
Google reasons about entities
Not just keywords. Google’s knowledge graph tries to understand what your firm is, what it does, and who it’s related to — and ranks accordingly.
LLMs are entity-native
ChatGPT, Perplexity, Gemini — all reason about entities. If your firm isn’t a recognised entity, you’re a long-tail string they may or may not surface.
The work is unglamorous but compounds
Schema, sameAs, Wikidata, consistent naming, authoritative third-party citations. None of it makes headlines. All of it makes you legible to algorithms.
What’s covered
- 01Entity auditWhere you currently exist in Google’s knowledge graph, Wikidata, AI assistants’ training and authoritative third-party sources. A clear baseline.
- 02sameAs implementationThe technical thread linking your site to every authoritative profile and listing you control — LinkedIn, Companies House, professional bodies, trade registries, social. Foundational entity signal.
- 03Wikidata and WikipediaWhere eligible, Wikidata entry creation and maintenance. Wikipedia only where there’s genuine notability — I won’t push notability that isn’t there.
- 04Person and author schemaFor founder-led firms, modelling the principal as a Person entity with credentials, affiliations and authored content. Critical for E-E-A-T in regulated sectors.
- 05Brand consistency auditAre you the same firm everywhere — same name, same description, same category? Inconsistencies fragment entity recognition.
- 06Knowledge panel workWhere appropriate, the work needed to trigger and refine a Google Knowledge Panel for your firm or its principal.
Who entity SEO is for.
Entity SEO is a long game. It pays off most for firms ready to invest in being treated as a recognised entity.
You’re the kind of client this works for
- Established firms with real authority signals to build on
- Industries where Google and AI rely on entity recognition
- Willing to invest in named experts and authored content
- Six-to-twelve-month outlook
This probably isn’t the right service for you
- Brand-new businesses with no existing authority
- Expect entity work to produce quick rankings
- Won't publish under named experts
- No interest in knowledge graph or Wikidata signals
Common questions
Why isn’t my firm in Google’s knowledge graph already?
Usually because the signals are inconsistent — different names across registries, weak or missing sameAs, no clear primary entity definition on the site itself. Knowledge graph inclusion is earned, not requested.
Can you get my firm a Wikipedia entry?
Only if you genuinely meet notability criteria — coverage in multiple independent reliable sources. If you don’t, I’ll say so. Wikipedia is not a marketing channel and treating it like one will get the entry deleted.
What about my personal brand as the founder?
For founder-led firms, the founder is often the strongest entity signal. Author schema, professional citations, third-party content, and a properly modelled personal site all support recognition as an authoritative individual.
How long does entity work take to move?
The implementation is fast — days to weeks. Recognition is slower — three to nine months for meaningful shifts in knowledge graph and AI assistant behaviour. The work compounds.
What clients actually say.
Real reviews from firms I have worked with. 4.8 out of 5 across Google, Facebook and Yell.
“Extremely helpful would highly recommend for SEO services, my business ranking went up, and more customers started calling.”
“We have been working with Gregg for a few months now — he is really actively trying to increase our profile on Google. We always find him easily contactable and approachable.”
Want to talk this through?
Thirty minutes. No pitch deck. I’ll tell you honestly whether I can help.