Get cited in ChatGPT, Perplexity, Gemini and Google AI Overviews.
A specialist engagement built around how AI assistants actually retrieve, parse and cite content — so your firm shows up in the answers your buyers are reading.
Why this matters now
For an increasing share of buyers, the first “page” they see isn’t a SERP — it’s an answer from ChatGPT, Perplexity, Gemini or AI Overviews. If you’re not in the answer, you don’t exist for that buyer.
AI answers cite a handful of sources
Where Google might show ten organic results, an AI answer typically cites three to seven. The bar to be visible is materially higher.
Different content wins
LLMs reward clear structure, factual specificity, named entities and authoritative context — not keyword density or backlink volume alone.
Most SEO work isn’t built for it
Sites optimised for 2018-era SEO often don’t parse well for retrieval. The fixes aren’t huge — but they have to be deliberate.
What’s included
A full programme of work to make your firm a credible, cited source in AI answers across the platforms that matter.
- 01AI visibility baselineI run real prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews to see how your brand and category currently appear. You get a clear picture of where you stand.
- 02Content restructure for retrievalClear answers near the top, definitive statements, named entities, structured comparisons — the patterns LLMs reliably surface.
- 03Schema and entity layerOrganisation, Person, Service and FAQ schema built to feed AI parsing — not just SERP rich results.
- 04llms.txt and AI-readable formatsAn llms.txt file, clean markdown alternatives and structured data exports so AI systems can find and use your content efficiently.
- 05Brand entity workKnowledge graph alignment, sameAs links, Wikipedia and Wikidata where relevant. The work that makes LLMs treat your firm as a real, recognised entity.
- 06Citation trackingMonthly monitoring of where and how your brand appears in AI answers. We track movements, not just snapshots.
Who AI search work is right for.
Effective AI search optimisation needs a foundation and a willingness to publish authoritative content.
You’re the kind of client this works for
- B2B and professional services where buyers research with AI tools
- Strong technical SEO foundation already in place
- Willingness to publish authoritative content under named experts
- Three-to-six-month commitment with monthly tracking
This probably isn’t the right service for you
- You expect AI citations overnight
- You want guarantees nobody can give
- You won't name authors or build expert profiles
- You don't see AI search as material to your buyers
How it works
Baseline
I test 30–50 real prompts across the major platforms to see how you currently show up.
Action plan
A prioritised roadmap of content, schema, entity and technical work, scoped to your site.
Implementation
Done by me on the live site, or briefed for your team. Usually a 60–120 day programme.
Monthly tracking
Ongoing prompt monitoring with monthly reports showing citation growth, share of voice and gaps.
Common questions
Is AI search actually worth optimising for, or is it hype?
For most B2B and high-consideration sectors, it’s already material. Buyers use AI assistants for research before they hit a website. Whether you appear in those answers materially changes which firms make their shortlist.
How is this different from regular SEO?
There’s overlap — a well-structured, authoritative site helps for both. But AI optimisation prioritises retrieval and parsing patterns that classic SEO ignores: definitive statements, named entities, structured data, llms.txt, knowledge graph alignment. Different work, different focus.
How do you measure success?
Three things: how often you’re cited for relevant prompts, where you appear vs competitors (share of voice), and whether AI answers describe your firm accurately. All tracked monthly with screenshots and trend data.
Which platforms do you cover?
ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot. I’ll prioritise based on where your buyers actually are — B2B research is heavily Perplexity and ChatGPT; consumer often Gemini and Overviews.
Will it cannibalise my Google rankings?
No — the work strengthens classic SEO in nearly every case. Cleaner structure, better schema and stronger entity signals all help organic rankings too.
Related services
What clients actually say.
Real reviews from firms I have worked with. 4.8 out of 5 across Google, Facebook and Yell.
“Extremely helpful would highly recommend for SEO services, my business ranking went up, and more customers started calling.”
“We have been working with Gregg for a few months now — he is really actively trying to increase our profile on Google. We always find him easily contactable and approachable.”
Want to talk this through?
Thirty minutes. No pitch deck. I’ll tell you honestly whether I can help.