Five UK sectors where I do my best work.
Each has its own quirks — regulation, search behaviour, buyer psychology, competitive dynamics. Each needs an SEO approach built for that sector, not borrowed from somewhere else.
Why I focus on these sectors
Specialisation is how I keep the standard up — and how my clients get an SEO consultant who already understands their market, regulators and buyers from day one.
Considered, high-value buying
Each sector has informed buyers and considered decisions. That’s where the work compounds — small movements in visibility translate to real revenue.
Regulation as a feature
Three of these are heavily regulated. That’s a moat. Knowing what you can and can’t say, and how to make compliance work for visibility, is most of the job.
AI search is changing them fast
These are the sectors where buyers most quickly adopted AI assistants for research. Being visible across both classic search and AI is now table stakes.
The sectors
A focused list. Each page covers how I work with that sector, what’s different about it, and the services that typically matter most.
Law firms & solicitors
SRA-compliant content, practice area architecture, local pack visibility, and AI-ready content in a YMYL category.
ExploreHealthcare clinics & private providers
E-E-A-T-led SEO for clinics, consultants and private practice. Strict compliance, strong author credentials, accurate AI representation.
ExploreEstate agents & property services
Hyperlocal SEO, Maps dominance, lead-capture tools, and multi-branch architecture for sales, lettings and property managers.
ExploreFinancial services
FCA-compliant SEO for IFAs, mortgage brokers, wealth managers and accountants. E-E-A-T, trade press, and adviser credibility.
ExploreB2B professional services
Niche-specialist SEO for consultancies, agencies and B2B firms. Built for long sales cycles and AI-assisted buyer research.
ExploreWho I work with.
Five sectors where the approach pays off. Selective by design, four clients at a time.
You’re the kind of client this works for
- UK firms in law, healthcare, property, finance or B2B services
- Established firms with real authority signals to build on
- Buyer journeys involving Google, Maps and AI search research
- Ready for senior, hands-on consulting
This probably isn’t the right service for you
- You're in a sector outside the core five
- Brand-new business with no traction yet
- Looking for a generic agency service
- You want a junior-led delivery model
Don’t see your sector?
I sometimes work outside these five — usually when there’s a clear overlap in buyer behaviour, regulatory dynamic or sales cycle. If you’re not sure, ask.
What clients actually say.
Real reviews from firms I have worked with. 4.8 out of 5 across Google, Facebook and Yell.
“Extremely helpful would highly recommend for SEO services, my business ranking went up, and more customers started calling.”
“We have been working with Gregg for a few months now — he is really actively trying to increase our profile on Google. We always find him easily contactable and approachable.”
Working in this sector? Let’s talk.
Thirty minutes. No pitch deck. I’ll tell you honestly whether I can help your firm.