Local SEO for firms that need leads from their patch.
Google Business Profile, local landing pages, citations and reviews — done in a way that holds up to algorithm changes and earns durable local visibility. Not template work.
Where local SEO actually matters
If your buyers ever search with intent that’s local — “solicitor near me”, “town dentist”, “private GP area” — local SEO is half your visibility battle.
Service-based firms
Law firms, healthcare clinics, financial advisers, agencies — high-trust services where the local pack is often the first set of options a buyer sees.
Single or multi-location
One office, ten offices or service-area only — each has a different right answer, and each gets one wrong by default with most tools and templates.
Maps and AI
Google Maps remains commercially critical. And AI assistants are increasingly using local signals to recommend specific firms — the same work feeds both.
What’s covered
- 01Google Business ProfileSet up properly or rebuilt from the ground up. Categories, services, hours, attributes, photos, posts, products, Q&A. Updated regularly, not abandoned after launch.
- 02Local landing pagesOne per location, written for the location — not templated. Differentiated, useful, schema’d, internally linked. The work that holds up when Google tightens local algorithms.
- 03Citations and NAP consistencyAudit existing citations, fix inconsistencies, build core directory presence. Slow, unglamorous, foundational.
- 04Review strategyHow you collect reviews, where, how often, how you respond. Reviews remain one of the strongest local ranking signals — and one of the easiest to get wrong.
- 05Local schemaLocalBusiness, geographic areas served, opening hours, payment methods. Properly modelled and linked to the matching GBP.
- 06Multi-location architectureFor firms with multiple offices — URL structure, location parent-child relationships, internal linking, hreflang where international.
Who local SEO is for.
Local SEO is for UK firms where physical proximity changes who calls.
You’re the kind of client this works for
- UK firms with one or more physical locations
- Buyers searching with local intent (“near me”, town, region)
- Clinics, law firms, estate agents, multi-branch operations
- Willing to maintain Google Business Profile properly
This probably isn’t the right service for you
- Purely online or remote service with no local relevance
- You expect Maps rankings without a real address
- You won't respond to reviews or update your profile
- You think local SEO is just citations
Common questions
We have ten offices — how do you handle that?
One properly written location page per office, each with its own LocalBusiness schema, linked from a parent locations hub. Each office gets its own GBP, all managed under one dashboard but locally distinct.
We’re service-area only — no physical office customers visit.
Set up as a service-area business in GBP, with no public address. Service-area landing pages still possible but structured differently from physical-location pages.
What about Bing Places and Apple Maps?
Both worth claiming and maintaining. Apple in particular now matters for AI search via Siri, ChatGPT and Apple Intelligence routing.
How fast does local SEO move?
Quicker than national SEO — six to twelve weeks for meaningful movement in the local pack and Maps. GBP optimisation can move things in days.
What clients actually say.
Real reviews from firms I have worked with. 4.8 out of 5 across Google, Facebook and Yell.
“Extremely helpful would highly recommend for SEO services, my business ranking went up, and more customers started calling.”
“We have been working with Gregg for a few months now — he is really actively trying to increase our profile on Google. We always find him easily contactable and approachable.”
Want to talk this through?
Thirty minutes. No pitch deck. I’ll tell you honestly whether I can help.